News feed apps like Flipboard, Feedly and Pulse have changed the way people read, explore and share stories. The #1 social media network, Facebook, will be rolling out a new news-reading mobile app called Paper as a portal for news as well as social media updates. The slick-looking app will be available for smartphones and tablets.
The new mobile app will allow the user to customize news feeds with a choice of more than a dozen sections, themes and topics from business and technology to sports and food. Each section includes a rich mix of content from well-known sources.
The users will be able to access their Social Media news, explore and share stories from their friends and the world around them. Facebook is rumoured to be hiring professional editors to curate the content for the app. They will help to bring the best and the most relevant stories for Paper.
Paper is the first product of Facebook Creative Labs, a new initiative from the company that encourages the development of new applications and tools for Internet Marketing. The Paper app was developed by a team of 15 people.
The new app is due to launch in the Apple App Store today in the US. The Canadian release date of the app is not yet known.
You can learn more about Paper on the official page on Facebook: https://www.facebook.com/paper.
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