Recently, Facebook introduced Lead Ads, a simplified way for your target audience to learn more about your products and volunteer their contact information. Lead Ads are a great way for consumers to quickly sign up for more information or request more after viewing a brands ad on their feed. Facebook automatically adds the users contact information to the form based on what they have already provided on their Facebook profile. The contact information acquired can be used to create Custom Audiences, grow inbound inquiries and capture lead information.
Those who see the brands Lead Ad will be presented with a form to fill out. Once they have clicked the call-to-action button that is embedded in the form, their information will be shared with the company. The best part of this feature is that the entire process takes place without ever leaving Facebook and is entirely mobile friendly. Keep reading to learn how to create Facebook Lead Ads and the most effective way to use them.
How to Create Facebook Lead Ads
Picking your Targets
If you have created any type of ad on Facebook previously, this step will be second nature to you. The process for creating a Lead Ad is identical to creating any other ad except you will select “collect leads for your business” as the objective of the campaign. Selecting your target audience means that you are choosing the people who will be seeing your ad. Therefore, you want to select a target audience that has similar demographics and interests to your target industry. In addition, you will be able to choose when the ads will run and how much you wish to spend per ad.
Creating the Form
Creating your first Lead Form might take some time initially, but for future ads you can just duplicate an already existing one and build on it. After determining the Lead Form name, you will have to select what information you wish to acquire. Although Facebook provides a wide range of options, try to only choose the most important as you don’t want the form to be too long or seem too invasive. The most important and popular pieces of information your brand should acquire is the user’s name and their email. This is already information the user has provided on their Facebook profile so it will make completing the contact form an easy and quick process.
How Social Media Marketers can Use Lead Ads
One of the greatest benefits that Lead Ads provide is that it is an incredibly easy way to increase the size of your email distribution list. Once they have signed up through the Lead Ad you can begin to reach them through email to provide updates and promotions. In addition, you can advertise these promotions, product launches, discounts, or coupons through the Lead Ad and have the user sign up in exchange.
Facebook Lead Ads is an innovative way for businesses to collect information and provides an accessible way for users to offer up their information. Now, whenever someone sees something they might be interested in, they can easily sign up for updates. The best part is it is mobile-friendly and Facebook does most of the work by filling in information they already have recorded.
iRISEmedia | Digital Marketing Agency
iRISEmedia.com is a Toronto based digital marketing agency, specializing in social media management and online branding. We strive to help clients manage and grow their online presence to increase qualified web traffic and online leads. We service clients in Toronto and throughout Canada and the U.S.