“We got a lot done in 2014. Our community continues to grow and we’re making progress towards connecting the world,” said Mark Zuckerberg.
According to the report, Facebook revenue in 2014 increased by 58 percent compared to 2013 results and reached over 1.39 billion monthly active users – an increase of 34 percent years-over-year. Over 85 percent of the total monthly active users accessed Facebook on mobile devices. Not surprisingly, Facebook applications including Facebook Messenger, WhatsApp Messenger, Facebook and Instagram were amongst the top downloaded free apps in 2014.
In the fourth quarter of 2014, Facebook generated $3.59 billion in revenue, a 53 percent increase from the same quarter 2014. Mobile advertising generated over 69 percent of the total advertising revenue.
What Investors Should Expect in 2015
Facebook users are uploading more and more videos directly to Facebook driving YouTube off the social media platform. Facebook reported that there are over 3 billion daily video views which give the social media platform an opportunity to grow video advertising. Facebook is expected to continue pushing videos and video ads driving users away from YouTube and giving marketers a tool to tell their stories creatively. Nowadays, users can set a featured video on their Facebook Business Pages, create a video playlist, run autoplay video ads, or upload videos on Facebook.
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