Facebook announced this week that it will be joining forces with the National Center for Missing & Exploited Children to issue detailed Amber Alerts on its social network. The alerts will be available to users on both their desktop PCs as well as mobile devices.

The system will be regionalized and directed only to users who live in the area where the child has been reported missing. There is an option to delete the post, if the user desires to do so.

amber alert

In 2014, an 11-year-old girl was found safe and sound after a motel owner recognized her from an Amber Alert that was shared by a friend on Facebook. The owner immediately called the police and the child was fortunately found unharmed.

The chances of finding missing children increases when there are more people on the lookout, especially in the first few hours after disappearance. Ultimately, the goal is to help get these alerts out quickly to the people who are in the best position to assist in the matter.

“Most children that are going to be murdered by a perpetrator, it’s done immediately, within the first four hours,” he said. “This gives hope to the loved ones and parents of missing children,” said John Walsh, the co-founder of the National Center for Missing and Exploited Children and Host of The Hunt. His son Adam was abducted and found dead in 1981. He believes that the immediacy of the system could be the difference between life and death in some cases.

To learn more about the partnership, visit missingkids.com.

About iRISEmedia

iRISEmedia.com is a digital media agency and SEO company, specializing in Social Media and internet marketing. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.