fbpx

Google: A Fierce Competitor in Content Advertising

Google: A Fierce Competitor in Content Advertising

Founded in 1998, Google garners over 1.17 billion users. Approximately 40,000 search queries are processed every second and the search engine on the web crawls 20 billion websites per day.

Think of Google as the new yellow book, one that everyone has access to 24/7/365. Business owners who don’t specialize in SEO are easily dissuaded from updating their info with the search giant, especially when they learn about the intricacies of Google’s algorithms. But the truth is: it’s more crucial now than ever before to embrace good content that Google will broadcast to the world to see.

In this blog post, I argue alongside of SearchEngineJournal.com that Google is making history as being the uncrowned king of content and online advertising. It has an advantage over its competition – offering one of the most simplest and convenient way to bring and keep your brand in the spotlight.

Overview

Over the years, Google, now part of Alphabet, has gone above and beyond search and has taken over advertising and that has indirectly led to its success. In 2014 alone, it generated over $61 billion in ad revenues. It has also been able to crush all its competitors in terms of financial performance linked to the number of unique visitors on a monthly basis…and like a pro, in fact.

When you measure the success of Google’s digital revenues in $m, Google beats its competition by a long shot. In fact, Facebook, which comes in at number two has 5 times less digital revenue than Google. According to the second chart below, courtesy of SearchEngineJournal.com, Facebook is only able to collect $9 per member, followed by LinkedIn and Twitter at $6 and $5 respectively. Google garners $55; that’s 6 times more than Facebook, 9 times more than LinkedIn and 10 times more than Twitter.

digital revenue per member

Source: SearchEngineJournal

searchenginejournal -image

Source: SearchEngineJournal

The differences in revenues are not marginal; they are humungous to say the least, which leads me back to my argument that Google is the uncrowned king of content advertising. It would take a miracle for these competitors to be able to compete at this level.

Why King?

At the end of the day, you don’t need some numbers to tell you that Google is a fierce competitor in the content advertising industry. By allowing its users to create catchy ads in all sorts of formats, Google affords its users with the opportunity to reach their targeted audiences while they are quietly surfing the Internet. These actions do not include making a purchase, signing up, or downloading something. It is only lead based and online advertisers still fight for them and pay a fortune for them in many cases.

Will The Competitors Be Able to Keep Up?

While Google is ferociously reestablishing its preeminence in the world of content advertising, its rivals are attempting to live up to its standards. Major publishers, such as The New York Times and The Guardian have actually done quite well to keep with their devoted readers by their side by offering them a superior browsing experience and unlimited access to valuable and engaging content.

Resource: SearchEngineJournal.com

By |2015-08-20T15:27:48-04:00August 20th, 2015|

About the Author:

Alex Noudelman earned his Honours B.A. in History and Political Science in 2007 from York University in Toronto, ON. He went on to complete his Advanced Certificate in Adolescent Education in 2008 at D'Youville College and became a certified teacher in Ontario in January, 2009. He's been working in the digital marketing industry since 2010 and enjoys writing to intrigue his readers and educate them about the fundamentals. Feel free to contact Alex Noudelman if you have any questions or would like to see a specific topic covered on this iRISEmedia blog.