google-piracy-sitesGoogle gets many requests to blacklist and remove piracy sites from their search engine rankings. To be found on page 1 of Google is the main marketing goal for most organizations with a web presence, including websites with pirated content. These sites have increased in popularity to the dissatisfaction of copyright holders. In 2008 Google was receiving very few takedown notices per year. This number has increased drastically. In 2014 there were more than 345 million piracy takedown notices, according to the TF research. In comparison to last year’s stats this is an increase of 75%. Google provides a Transparency Report which shows a real-time overview of copyright removal requests: http://www.google.com/transparencyreport/removals/copyright/

Google Fights Piracy in Search Results

Google already took a step towards a cleaner world wide web where no unethical/illegal activities are permitted by introducing several improvements to its search algorithm. These changes allowed search results to show legitimate media resources. In addition, sites with high number of piracy removal notices appear lower in search results. The company also prevents search terms associated with piracy from appearing in Autocomplete and Related Search. Read more about How Google Fights Piracy in the report: http://googlepublicpolicy.blogspot.ca/2014/10/continued-progress-on-fighting-piracy.html

Users can submit a request through its content removal web form: https://support.google.com/legal/answer/3110420

Google is powerful enough to influence the Word Wide Web and this has already impacted the traffic levels of some sites favouring website with legitimate, quality and engaging content.

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