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Google Unveils Google+ Collections to Compete with Pinterest

Google Unveils Google+ Collections to Compete with Pinterest

google plus collectionsOn May 4th, Google+ introduced a Pinterest-like feature: Google+ Collections. Google+ Collections gives its users the ability to group their posts into topic-based sections. Collections is different from pages and communities in that you are the only person who is able to modify the content and the posts will appear in your profile streams for followers to view.

“Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you are into. Each collection can be shared publicly, privately, or with a custom set of people.’’ Google’s Dmitry Shapiro wrote in a post on Google+.

There are already a lot of collections available. Google must have been testing its Collections for quite some time. One such example is Streetstyle Worldwide. The Google+ Collections is available to desktop users as well as to Android App browsers. iOS plans to roll out an app for this later.

Google Shifting the Google+ Platform

Google is shifting its Google+ platform into two concentrated areas: Streams and Photos. Bradley Horowitz, head of Google+, confirmed this on his Google+ account on the 2nd of March: ‘’Just wanted to confirm that the rumors are true- I’m excited to be running Google’s Photos and Streams products! It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.’’

Google’s senior VP of Products, Pichai, also stated: ‘’Google+ was always two things: a stream and a social layer. The stream has a passionate community of users, but the second goal was larger for us. We’re at a point where things like photos and communications are very important. We’re reorganizing around that.’’ So that is why Google did the shifting in the beginning of March this year.

Is Google+ Dead

With the addition Google+ Collections one thing is for certain: Google+ is not dead, dying or on the verge of being killed off. “Google may not be the most popular social media platform on the internet, but it’s not going anywhere, and its boss David Besbris confirmed that time and time again. It seems as though Google is happy with the progress they made with Google+ and are placing the social media channel at the highest list of their priorities, along with Photos and Hangouts.

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By |2015-05-20T15:23:21-04:00May 20th, 2015|

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