“How many links is too many in a single web page?” is one of the most common questions that our SEO department gets asked by new clients.
The answer to this question is not always easy to answer. What Google and other search engines define as “reasonable” depends on many different factors. You can place as many links in your posts and pages as you like, both internal and external. But if none of them provide valuable information to the reader, Google will not credit you with top rankings in organic search. Relevance of the backlink to your webpage is therefore an important point. It is also important to note it also depends on the size of your web page and the amount of copy written on it.
Why Link Building Is Important in SEO? | Digital Marketing Toronto
Link building is important because it is a major factor in how search engines rank your website and its web pages. Google argues, “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Imagine you own a website that sells refurbished computers. You are competing with another refurbished computer seller. One of the ranking factors Google will look at in determining how to rank your pages is link popularity, which refers to the number of backlinks (i.e., incoming links) pointing to your website. If your competitor has more backlinks than you, Google may choose to rank it higher in organic search.
While the above example gives you some understanding of why link building is important, it is very basic. It does not include other key factors, such as:
• The trust and authority of the backlink.
• The optimization of the respective sites.
• The anchor text of the incoming links.
The 100 Links per Page or Post Theory | Internet Marketing Toronto
The theory of 100 links per page or post has been brought up in the many conversations we have had with consumers and business owners.
The theory was founded by Matt Cutts, the former head of the Google Spam Team. In 2009, he advised webmasters and SEO specialists to use less than 100 links in a given page or post. The link to Matt Cutts’ post can be found here. At the time, Google argued that a webmaster may be penalized if the links are more than 100 in number on a given post or page. However, Google will manually check each post or page in question to ensure that the links are valid and pass knowledge and value.
The truth is that Google will not penalize if you have more than 100 links on your web page or post unless it thinks that you are spamming or trying to con visitors. There are thousands of websites which have over 100 links on their webpages and still get ranked high on Google SERPs. At the end of the day, you should be focusing on quality over quantity.
Link: Content Ration | Online Marketing Toronto
The link:content ratio refers to the number of links you should have per x words of content. Let’s say you are writing an article for your onsite blog. It is approximately 1000 words. How many links can you include in a 1,000 word article if you are trying to get it onto first page of Google?
To tell you the truth, link building is a balancing act. Linking helps you build credibility and authority with Google, as long as you do not overdo it. Too many links in your 1,000 words and Google will deem you as spam.
There is no silver bullet solution to backlinking! However, it is generally agreed upon in the digital marketing world that more than 100 internal links per page is getting into “dangerous territory”.
My recommendation is to keep it natural – every time your page contains a keyword phrase that can be substantiated in another article, link it.
Conclusion | Tips from a Digital Marketing Agency
Step One: Create conversion-driven content. Step Two: Link to authoritative sources. Step Three: Make sure you do not go link crazy. Think of links the way you think of blog ads. They are good for your website and normally don’t bother anyone – unless your blog starts looking like a link farm.
About iRISEmedia | Digital Marketing Agency | Toronto
iRISEmedia is an internet marketing company located in Toronto that manages award winning digital marketing campaigns for clients in Canada, the U.S. and globally. Our services consist of social media marketing, website design, SEO and SEM, app development, online reputation management and online PR. Our team helps clients manage and grow their social media and online presence and branding to increase their qualified web traffic and online revenue. For any internet marketing needs or inquiries, please contact us today. We would love to hear from you.
