There is a new Malian ‘Spiderman’ hero in town. Mamoudou Gassama, a 22 year old Malian man saved a hanging child from a building in Paris, France. On Saturday May 26th, 2018 a video went viral on social media of a young man climbing up through balconies to save a child that was dangling over the edge of a balcony. On the video, it can be seen that Mamoudou climbed four floors from balcony to balcony in seconds to save the four year old child he saw hanging as he was walking down the street. “I just didn’t have time to think, I ran across the road to go and save him.” Mamoudou told President Emmanuel Macron. He went on saying “I just climbed up and thank God, God helped me. The more I climbed the more I had the courage to climb up higher, that’s it.”

The world praised Mamoudou after he saved the child calling him a real life Spiderman. According to the BBC, the French president, Emmanuel Macron invited the 22 year old Malian on Monday to thank him personally. When he found out that Mamoudou was trying to get citizenship to live in France with his brother, Macron awarded him full French citizenship for his courageous act. Aside from that, Mr. Macron had more good news for the Malian; the Paris fire department extended an offer of employment to him as a firefighter.

Virality of Content | The Power of Social Media

The word “viral” comes from the word “virus” in medical terms. According to Wikipedia, a virus is a small infectious agent that replicates in living organisms. Online, it refers to online content that spreads out fast and easily. Depending on the content, it can also infect people emotionally, leading them to forward or share the content with others.

Virality became much easier with the rise and popularity of social media platforms like Facebook, Twitter and Instagram. Social media networks have made it much easier to share information, videos or images with friends and families than it was in the 80’s and early 90’s. This creates the perfect environment for content to “go viral”.

I assume we all remember the ALS ice bucket challenge that went viral in 2014. The challenge raised 115 million US dollars in one month due to its virality. It also created awareness around the ALS disease. Or the simple Gangnam Style dance that went viral and was the most viewed video on YouTube in 2012 and the first video ever to reach 1 billion views.

Virality is every marketer’s dream. Studies show people are more likely to buy a product or service that has been shared by a huge amount of people. The hard part of virality is that there is no secret formula to achieve it. People have claimed to know how to get a content to go viral, but in reality, nobody really knows how. It comes down to creativity and marketing appeal but it continues to be hard to predict.

Marketers and Virality

As a business, you may offer the excellent pricing and top quality when it comes to products and/or services. But if consumers are not made aware of your products, you will make little to no sales. One of the most effective and inexpensive ways to provide exposure and marketing to your brand or product is through social media marketing. Consider this, more than 3 billion people across the globe use social media to engage with friends, family and yes even business brands. Social media is fast and inexpensive if used properly and effectively. Social media marketing clearly provides your brand with an excellent chance to “go viral”.
Leverage the power of social media marketing on your next brand launch or marketing effort. You may introduce the next ALS ice bucket challenge phenomenon.

About iRISEmedia | Social Media Agency | Toronto

At we are specialized in social media management, digital marketing, online reputation management and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. We service clients in Toronto and throughout Canada and the U.S. Contact us today if you would like to discuss your digital or social media marketing plans.

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