If you were not yet aware of the fact that this year’s Toronto International Film Festival has been happening, then you’re either not residing in Toronto or have been in hibernation. The 10 day film festival has been taking place and shutting down the downtown Toronto area since September 10th and will continue until September 20th. A few celebrities that are in town for TIFF 2015 are Salma Hayek, Ryan Reynolds, Johnny Depp, and Rachel McAdams, just to name a few. With an A-list line up this year’s TIFF is expected to be memorable. Social Media Platforms seem to agree with the plethora of posts keeping us Torontonians in the loop.
#TIFF2015 is using 9 social media platforms to keep fans and potential viewers up-to-date on what is happening. Would this be considered excessive or brilliant? Seems to us that they’re doing a great job letting us know what is going on. Their most used social media platforms are Twitter, Periscope, Instagram and Facebook. Other social media platforms they’re using are Google+, YouTube, Vine, Pinterest, Weibo, all integrated with an aggressive email newsletter campaign.
Periscope While “TIFF-ing”
The new popular live streaming platform Periscope has been one of the more used social media platforms this year. TIFF made their Periscope debut this year in May where they held a live conversation with Mexican film director Alfonso Cuarón. TIFF has been giving viewers an insider’s view through Periscope ever since but especially during the festival this year.
The Twitter owned video sharing platform is aiming to get more users by employing Periscope during TIFF. One way they tried to accomplish this is by having a Periscope session with Nathalie Portman on the red carpet giving viewers an inside scoop of what it’s like to be walking on the red carpet. Fans were able to ask questions on Twitter using the hashtag #TIFFAsksNathalie that were then being answered on the red carpet.
Periscope is a great platform to use for an event like the Toronto International Film Festival. Fans get to see what is happening on the red carpet. They can ask questions and tune in from anywhere in Canada.
TIFF 2015 Interactive on Twitter
Another way that TIFF is keeping things interactive on social media is through the hashtag #HideandTweet where Torontonians can look for TIFF tickets by clues that are posted on the TIFF twitter page.
Fans throughout Toronto were hunting down tickets downtown by the clues they were given on Twitter. The lucky winners would then reveal the location on Twitter when the tickets were found.
Short Cuts Remix
Last Wednesday TIFF made 9 international short films available for online streaming for those who don’t want to be in the ever-busy TIFF crowd via their new concept called Shorts Cuts Remix. For 24 hours movie fans were able to log in and pay $10 to watch any of the nine films they made available on Vimeo. The $10 screening also included an exclusive Q&A with the directors of the films. So whether you’re in Toronto or elsewhere in the world, you get to experience TIFF from the comfort of your own home. The nine films included Boxing, The Ballad of Immortal Joe, Deszcz (Rain), Kokom, Dream the Other, Bacon & God’s Wrath, El Adios, The Call and, That Dog.
TIFF Facebook: https://www.facebook.com/TIFF
TIFF Twitter: https://twitter.com/tiff_net
TIFF Instagram: https://instagram.com/tiff_net/
TIFF YouTube: https://www.youtube.com/user/tiff
TIFF Google+: https://plus.google.com/u/0/+TIFF/posts
TIFF Pinterest: https://www.pinterest.com/tiffnet
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