The Purpose of a Facebook business page is to help people find your business and learn about what your business can offer. It’s a place where you can interact with your customers and where people can reach out to chat and ask questions. You can use your Business page to develop your digital storefront and grow your audience slowly by slowly.

The main message of a Facebook Business page is to show your customers that they can depend and rely on your business and show them that the information there is valid and that it is worthy trusting. The audience is mainly adults due to the fact that teenagers and kids aren’t really interested in doing anything related to business as much as adults.

A Facebook business page is one of the first channels potential buyers visit to determine your credibility. Luckily it is very easy to set up your own Facebook business page. Below well outline step by step how to create your own branded Facebook business page.

Step 1: Signing Up

Before you create your Facebook Business page, you need to log into your personal account. Reason for that is that every Facebook Business page needs an admin account through which it can be accessed. Do not worry the information from your personal account will not be publicly visible on your business page. To Sign go to facebook.com/pages/create and choose the type of page you want to create: Business/brand or community/public figure, In this article we’ll assume you’re creating a page for your own business or brand. Next enter all your business information.

For your business page name, use the name people are likely to search for when trying to find your business. For a category type one word or two that describes your Facebook Business page. If your business ends up falling into more than one of the category options, chose the one your customers/clients are most likely to think of when they think about your Facebook business profile. After you choose your category there will be a few more details asking for your address and phone number. You can choose whether to make those details public or not.

Step 2: Upload a Cover and Profile Picture

The 2nd step is to upload a profile picture and a cover picture for your business page. Make sure the photo you chose aligns with your brand. For example if your business is a Digital agency in Toronto you might, want to have a background of the city of Toronto and some symbols related to digital agency, be creative and neat. The important thing is to help a potential follower recognize your business page immediately. Once you’ve picked a good profile picture and cover, the second step of making your business page is complete.

How to create a Facebook Business Page - Add photos

source: Hootsuite

Step 3: Define a Username

The 3rd step is to create your username; your username is also called your vanity URL. It’s to tell people how to find you on Facebook. Like I mentioned before, if your business is a Digital Agency in Toronto, your username can be torontodigitalagency or digitalagencytoronto. Your Facebook username can be up to 50 characters long but don’t try to make it any longer than that you want it to be easy to type and easy to remember.

Step 4: Business Details

The 4th step is to add your business details. It is very important to fill up all the fields in your Facebook pages. Facebook is often one of the first places a customer goes to get information about you, so having all your information there is very important. For example if someone is looking for a business that stays open till 10pm, they want to confirm this type of information on your page. While filling up your business page information there are a couple things Facebook will ask you for; your location if you have a physical store, selected hours if you’re open at any time. All those details will appear on the about tab of your Facebook page, where you can even add more information such as business awards, story’s, etc.

Just like Facebook profiles and groups, you can set up and use a Facebook business page for free, there is no such thing as a Facebook Business Page cost- regardless of how many likes and followers you have. Even if you spend money on Facebook ads, there’s still no charge for the organic aspects of your Facebook business page.

How to create a Facebook Business Page - Add Business Details

source: Hootsuite

Facebook Tips

Here are some Facebook business page tips

  1. First tip is to add a button. Almost every Facebook page has a call-to-action (CTA) below its cover photo. It’s a very good opportunity to get you page visitors to take an action, such as sending you a direct message or learning more about your business.
  2. Another Facebook business page tip is if you have a Facebook group, you can link it to your Facebook page for more visibility.
  3. If you were wondering if you can create a business Facebook page without a personal account; you can’t. Every Facebook business page needs an admin profile. However, by using Facebook Business Manager Account you can somewhat run a page without a personal account. You can create a duplicate Facebook profile – setup profile with just your first name or nickname but with genuine credentials – then you can set privacy guidelines and keep your profile hidden as possible.
    You can use this profile to create a Business Manager account to separate your personal profile from your business. That’s the best shot to keep your personal profile separate from your Business profile.

The steps to do this are simple:
1. Click to create account on top right corner
2. You will have to login from your Facebook account (new business profile)
3. You will be redirected to the Business Manager, click “Create Account” option
4. Enter your Business name, email, etc.
5. Enter further information about your business such as website, location, address.
6. You will receive an email confirmation on your email address

That’s it, after confirmation your Facebook Business page is live now without a personal account.

About iRISEmedia – A social media agency in Toronto

At iRISEmedia we are specialized in social media management, digital marketing, online reputation management and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. We service clients in Toronto and throughout Canada and the U.S. Give us a call or contact us if you want to discuss any of your social media marketing needs. We would be delighted to hear from you.