In Part I of this series we provided you with 17 tips to consider from an SEO perspective in the initial stages of building a website. In Part II we outlined 8 important SEO tips from a coding or programming perspective. In Part III we offered 6 practical SEO tips related to content writing and linking. In this fourth and final article we touch upon some basic yet fundamental concepts to keep in mind when you SEO your website.

Basic, Fundamental Tips on How to SEO Your Website

learn seo in 18 steps

  1. PageRank is a part of the search engine ranking algorithm. However, a site with lower PageRank can actually outrank one with a higher PageRank. It’s not something you should worry about or focus on.
  2. For SEO, quality is more important than quantity. One single, good link can do a lot more for you than a dozen poor quality links. In fact, the poor links can actually hurt you. The four key ingredients to a  successful SEO initiative are Text, Links, Popularity and Reputation.
  3. Search engines like Google and Yahoo/Bing want natural language content. Don’t try to fool the search engines by stuffing your text with keywords. They look at keyword density and if a keyword appears an abnormally high amount of times in the content the search engines will count this against you rather than for you.
  4. Some of your most valuable links might not appear in websites but will be in the form of e-mail communications such as newsletters.
  5. No matter how effective your SEO strategies are, they will not bring any ROI if  you have a weak or non-existent call to action. You must make sure the call to action on your website is clear and present.
  6. Try to work on your optimization daily because the search landscape is dynamic and changes daily.
  7. Send press releases to influential bloggers and well known websites that might link to you. It is also effective if you can have these bloggers re-print your content. This creates great quality back-links.
  8. It’s great to have the owner or CEO of your company blogging. This builds tremendous credibility for the website. Response from the owner to reader comments will also increase credibility.
  9. Links from a high PageRank site are the best! High PageRank indicates high trust, so the back-links will carry more weight.
  10. Using absolute links will not only make your on-site link navigation less prone to problems, but if someone scrapes your content, you’ll get backlinking out of it.
  11. Don’t only focus only submitting your videos to YouTube. Be sure to submit them to other popular video sites like Metacafe, AOL, MSN and Yahoo, as well.
  12. One of the best ways for your videos to be found by the search engine spiders is to create a video sitemap and list it in your Google Webmaster Central account.
  13. Surround video content on your pages with keyword rich text. Search engines like Google and Yahoo/Bing, look at surrounding content to define the usefulness of the video for the query.
  14. Use the words “image” or “picture” in your photo descriptions and captions.
  15. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
  16. If you are considering purchasing or exchanging a link, checking the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better from an SEO perspective. If the page isn’t there or the cache date is more than an month old, the page doesn’t have much SEO value.
  17. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.

This is the Final Article in a Series of 4

This is the final article in our “How to SEO Your Website” Series. If you have any questions on any article in this series, please send us your comments directly through our blog.Please check out the rest of our website for latest news and updates, as well as other valuable resources dealing with Internet Advertising and Social Media Marketing.

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