It’s not every day that you get excited about some features you see on Google. The “Search by Image” feature is an exception. It’s one amazing tool that works similarly to TinEye; you simply upload an image (or copy paste image URL) and find all the indexed instances of that image used on the internet. This blog post highlights the ways search engine marketing specialists are actively using the Google Reverse Image Search and explores the terminology you should be familiar with:

Google Images

1. To Detect Fake Accounts

Nowadays, social media is full of questionable profiles and fact statements and the latter has caused some of serious issues to the cyberspace environments. A couple of months ago, a photograph of a bus station in another country went viral on social media. It was alleged to be a bus station in Gujarat, India. However, some internet users, who knew about the reverse image search, searched and found the source of the photograph.

2. To Find Names of Unlabeled Products

If you frequently visit Pinterest or Tumblr, you see all sorts of cool product images that often aren’t properly labeled by the people who upload them. This might include something as simple as a designer t-shirt or as complex as a shot of someone’s apartment with a cool chair. Do a reverse image search to find out where the image came from.

3. To Track Down a High Resolution Version of an Image

One of the more popular uses for reverse image search is to find high resolution, original images for things like desktop wallpapers or blog images. Be careful not to download copyrighted images. There are plenty of image hosting sites that allow you to use their images for commercial purposes free of charge.

4. To Detect Copyright Infringements

By using Google reverse image search you can find unauthorized copies of your photos on the internet, including copies of those you use on Facebook, Twitter and other social media platforms. If this bothers you, you should send a DMCA request to Google to remove the images from search.

Terms to Become Familiar With:

Preview image – This is a small version of the image that you searched with.

Best Guess – if Google “Reverse Image Search” can find a text description for your image, you’ll see it appear as a link to further search results. You might also see a few top web results for that text query.

Visually Similar Images – These are a set of images that are close matches to the image that you searched with. Click the link to see additional images that are similar.

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