localsearch2Over the last eight years, Google Maps has been updated and integrated with other technologies, increasing its functionality and converting it into one of the most important legacies that Google has created.

Last year, a new version for Androids and iOS technologies was launched, providing integration with Google Offers and optimizing the power of online advertising on Google.

More recently, a new change has been announced. The new version to be rolled out this summer will include special offers available directly from a searched business listing and Google Earth Images on the top of Google maps (Earth View).

The search box and its results layered on the top of Google maps are not the only changes the image carousel will be subjected to.  Business photos, Street View images and photo tours will be added to this button as well. In addition, a new five-point rating scale will be available for restaurants and other businesses.

The new version points out the importance of promoting businesses in the world of mobile advertising currently. The integration with Google Offers may provide visibility, but there is nothing better than getting listed on the top of a Google Search organically.

It is undeniable that Google Maps has its value, but Google Search is the first place to go when there is a need for finding a place or a business of any nature. As an example, the top of Google Places is another desirable spot for companies marketing their services currently. But keep in mind, this allows users to share both positive and negative opinions that might be risky for your business.

Every time you go to the search bar at the top of Google and search for specific businesses, you get an organic list of companies that have earned online value and reputation and are now in a privileged place.  This is clearly where your business needs to be. There is no greater online value than having your website at the top of Google when someone is searching your industry.

iRISEmedia is an Online Advertising company specializing in SEOSocial Media, and Web Development. Our team of experts can help you climb to the top of Google and get the online visibility your company needs.  We are located in TorontoOntarioCanada and service companies locally and globally.

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