A major factor in the success or failure of any web design project is communication. Effective communication can be quite difficult to achieve, especially when a project involves many different people of various backgrounds, experiences, skills etc. The problem complexes when the people involved belong to different organizations with different working guidelines.

Effective communication is critical. Without it, larger problems would arise: lost time, bad coding, unprofessional web development, unnecessary delays and the like. Ultimately, the reputation of the company’s and the client’s trust is at risk.

Here are 5 effective communication practices to follow in the web design industry. Our Toronto web design team often uses these as guidelines when managing a web development project.

effective communication



    • Make the complex simple – Your customers are swamped by information, making it hard for them to focus on just what you have to say. Simplicity has never been more prevailing or necessary. Effective leaders in the web design industry condense complex ideas and make them simpler, memorable terms that others can grasp and act upon. If you’re having trouble condensing the information down to the essence, it may be that you don’t understand how to effectively communicate. So get clear and look out for technical jargon and business speak, which makes things too complex.


    • Be mindful of the say-do gap – This is all about trust, which is at the core of effective leadership. Your attitude is the best mode of communication, and it must match what you say. If your actions don’t align with what you say, there’s trouble in paradise. And it can turn into bigger problem if not corrected quickly and genuinely.  Since it’s often difficult to see the say-do gap in yourself, rely on colleagues you trust to tell it to you straight up. Rule of thumb: it’s better to say nothing or delay all communication until you’re certain that what you’re going to say will ring true.


    • Find your own voice – Use language that’s makes you stand out and look distinct. Let your values come through in your communication. Often, executives will opt for the clean “corporate voice” instead of their own because they think the former is more articulate and more suitable for their needs. That is not to say that correct grammar and use of language aren’t important — strong leaders know how to string a sentence together. But don’t preoccupy yourself with articulacy; concentrate on being distinct and real. People want real. People respect real. People follow real people.


    • Don’t rush communication –  When you’re rushing and trying to get through your communication quickly that’s when things often go awry. Often when we’re in a rush, we forget things or misplace things and the same goes for when we’re rushing through our speech. So next time you find yourself communicating with someone else, slow down and pay attention to every word you say. Taking just a little extra time could make a big difference.


    • Follow up after all meetings with meeting minutes – Too often we assume that whatever we’ve attempted to communicate was received just the way we sent it and, unfortunately, more often than not that’s never the case. If you’re communicating with someone (especially if it’s important!), make sure that you follow up with meeting minutes or a follow-up email. No matter how obvious your message might seem, it never hurts to follow up.


About iRISEmedia:

iRISEmedia.com is a web design, social media marketing, and search engine marketing (SEM) firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.