In a recent set of developments, Google’s Android mobile-based operating system is expected to launch on LG’s tablet.. With over 50 Andriod phones expected to be released, and with the Android being featured on both LG and Verizon tablet phones, Google’s direction is clear: launch its open-source operating system onto as many phones as possible.
This is Google’s strategy to gain exposure to most of the mobile phone world. Apple’s proprietary iPhone operating system, the iOS, is limited to its iPhone and iPad exclusively. Apple’s strategy is in the App development, where over 1 Billion applications have been downloaded for the iPhone alone. With Apple reaping in 40% of all client application purchases, they seem to be profiting nicely.
Google’s strategy, though is to gain exposure on as many phones as possible. It would seem that with the popularity of Adwords, integrating this model on its own Apps would be a natural next step. In the Apps world, however, Google has a long way to go before matching the amount of Apps that Apple’s iPhone features. On the flip side, with the greater customer reach, as well as the lower cost per smartphone, the amount of downloads per fewer applications on Google’s Android system may match, or even exceed, Apple’s numbers.
This seems to hearken back to the days of the classic Mac (Macintosh) vs. PC wars. The PC has historically been more accessible to customers with limited budgets and various tastes. The PC would come in different shapes, sizes and brands, where one could install different pieces of hardware from different manufacturers. The PC also came with the option of the consumer essentially installing whatever Operating System one desired. With the Mac, everything, from the software to hardware components, were proprietary, and a Mac would generally cost between 2-3 times as much as a PC. However, most Mac users would claim that, not only would the Macintosh interface be more user-friendly, but a Mac would crash less often and that the UNIX-based system would inherently be less susceptible to virus attacks. Plug-and-play and network connections on a Mac would also prove more superior in performance over a PC.
Apple sells quality, easier-to-use products at a higher price. Due to the higher price, fewer, more progressive-thinking consumers use Apple products as a result. Microsoft’s, and now Google’s, target markets are users with lesser budgets. While Microsoft’s niche is in the extensive amount of PC applications available, it remains to be seen how Google’s Android system, fares. Time will tell whether Google’s reach to a larger market will translate into more revenue, either through application sales and/or Ad clicks.