Social media platform LinkedIn officially announced the new Analytics tool for Publishing on May 7th.
The newly launched LinkedIn Analytics tool for published posts offers valuable insight on who is reading and engaging with your posts. If you are a LinkedIn publisher, you will be able to evaluate whether you are reaching the right audience, which posts are engaging for your readers and more.
This new feature is an important online marketing tool for two reasons. Firstly, introducing the analytics tool is a sign that LinkedIn is looking for ways to get more content published on their platform. The other reason is LinkedIn is clearly looking to make people spend more time on their site and increase their traffic.
To see if you have got access to LinkedIn Analytics click here.
Detailed Analytics for Your Posts: How It Works
What information does the new LinkedIn Analytics tool provide for social media marketers and how does it work?
First, it allows you to choose any of the posts you published to check individually on their metrics. You can pick a post going back up to 6 months ago. You can hover over specific days to see the number of post views. You can also check a performance summary which includes the number of views, likes, comments and shares.
Second, the Analytics tool provides information about the demographics of your readers by industries, job titles, locations and top 4 traffic sources.
The last part of the analytics page shows LinkedIn users who liked, commented on or shared your post. This provides a unique opportunity to grow your network and thank readers for their feedback.
The above information will allow you to understand your audiences better and more effectively define who liked and engaged with the content you posted on LinkedIn.
New Analytics Features to Help Improve Social Media Marketing
What are the benefits of the Analytics tool for social media marketers? David Petherick, a LinkedIn member, writes about it in a LinkedIn post. This post was also used for the official announcement on the LinkedIn blog.
He says the information LinkedIn analytics tool provides him with is “useful and actionable information”. The four reasons he gives are as follows:
- LinkedIn users can see the audience they are reaching by industry, location and job title and see if it aligns with who they are trying to reach.
- Publishers can see where traffic is coming from and identify where they can try to stimulate more traffic.
- They can view patterns of behavior and act to post more frequently when traffic starts to decrease.
- They can engage with and thank LinkedIn users who have read, liked, commented or shared their posts.
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