Ogilvy Brazil and WPP won the Agency and Holding Company of the Year respectively at the Cannes Advertising Festival. Annual digital media awards go to honor creativity in the communications industries.
The agency created the effective “Real Beauty Sketches” campaign for client Dove Masterbrand. Earning a successful reputation in the world of digital advertising, the video has gone viral on the internet and massively praised amongst critics. Yet, by bringing home the Titanium Grand Prix, the campaign has gained precious recognition through the most important digital media awards in the industry.
Ogilvy and Mather was named Network of the Year for the second year in a row and reinforced its global credentials with 155 lions overall across 29 nations. This revolutionizes the digital advertising scene since the giant Omnicom’s BBDO has been winning the most prestigious digital media awards for many years, including Cannes.
By winning Holding Company of the Year, WPP accumulated the most points for awards received in several categories at the festival. In other words, for being its major rival, WPP may have become Omnicom Group’s newest threat.
Below are some more categories and winners:
Holding Company of the Year
- -Publicis Groupe
Network of the Year
- 1-Ogilvy & Mather
Independent Agency of the Year
- 1- Wieden +Kennedy Portland
- 2- Serviceplan
- 3- Wieden + Kennedy New York
Agency of the Year
- 1- Ogilvy Brasil, São Paulo
- 2- McCann Melbourne
- 3- AlmapBBDO, São Paulo
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