The battle between Facebook ads and Google ads rages on. It is often too difficult for businesses to make an informed decision about which network to focus their attention on without getting all their facts straight.

We’ve included this very-informative Wordstream Infographic to help you with the decision-making process:

Facebook vs. Google Display Networks

© Wordstream


The Similarities:

Both Google and Facebook have huge potential in terms of their reach. Google owns the largest online display advertising network in the world. Facebook is home to over 85 million active users.
Each media giant also makes money from advertising in online platforms which have global reach. Facebook Ads and Google Adwords share a common goal – to increase site traffic and attract quality leads for their users. Advertisers only pay when their ads are acted upon: by click (CPC) or impression (CPM).

The Differences:

The biggest difference between Facebook and Google lies in their purpose. Facebook ads are mostly used for businesses who are trying to promote the knowledge of their brand. Google ads, on the other hand, are meant for businesses who are trying to sell a specific product or service.

Facebook engagement tends to last much longer than a Google search session, which would make Facebook the optimal choice for building brand awareness and marketing very specific questions. As well, Facebook allows its advertisers to targeting audiences by demographics, interests, and behaviors, something that they cannot do with Google PPC advertising.

But don’t get too discouraged about Google ad networks. The average click-through rate (CTR) of an ad on the Google Search and Display Networks is 0.4% – nearly 10 times higher than the typical Facebook ads.


Which of the two ad networks is right for you? It’s hard to tell without further analysis of your business’ short term and long term goals. In the end it all depends on what you would like to promote.  In most cases the best solution will be some mixture of both, but you will need to monitor click-through rates and revenues to see what fits you best.

If you had to choose one of the two.  We would recommend Google because it is the better choice for businesses targeting the number of clicks and conversions to their sites. Most people looking up keyword-specifc information are more likely to run a Google search than to search on Facebook.


About iRISEmedia: is a digital media agency and SEO company, specializing in Social Media and internet marketing. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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