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Optimizing the Speed of WordPress Sites

Optimizing the Speed of WordPress Sites

Right now there are over 10 million websites running on WordPress. This translates to just over 20% of websites currently live on the internet.

 

Why is the web-builder so popular? Many webmasters opt to build their site on WordPress because it’s easy to setup and has an easy-to-use CMS. But just like everything in life, the site-builder does not come without flaws. Many of the plugins that are designed to improve the functionality, actuality have a negative affect on the site performance.

 

In this article, we will be offering some useful web design tips on how to speed up your WordPress website. Be sure to share this article with your friends and colleagues and call us at iRISEmedia if you get stuck.

 

Plugins

Plugins have their pros and cons. As mentioned before, they can significantly enhance and extend functionality, but they can also have a significant impact on performance. The first thing you should do is identify which plugins are doing more harm than good to your website. The tricky part is that, if you are running more than handful of plugins, this can be difficult for someone with no web design background to do. Fortunately there are some tools that can help you with your decision making, such as the P3 plugin profiler. It will check all of your front end and back end plugins and identify the ones that are affecting your speed as well as SEO. Once done, deactivate or delete plugins that were identified as parasitic.

 

Mobile Friendly

It’s important to ensure that your site is mobile friendly and has a responsive design. This can be a factor in why your site is still slow. Our research shows that if a site does not load in 3 seconds or less, the web visitor will leave. As well, Google sees mobile performance as an important indicator of a site’s quality. Check out the page speed insight tool for more details.

 

Hosting

Hosting can be a large factor in why your site is not performing the way you want it to be.  It’s recommended that you do your research and find a good, dependable hosting budget that meets your budget.

 

Caching

Caching can dramatically improve your website performance. The process may seem somewhat intimidating for someone who is unfamiliar with web design because it affects the overlook of the webpages and the content featured. If you are familiar and comfortable with caching, a good place to start is to download W3 Total Cache.

 

There are many other factors that could affect the speed and performance of your site. We took a look at the 4 big ones. Contact us today, if you wish to discuss the issue of your website’s performance and speed. Our WordPress web design experts specialize in optimizing sites for human eyes as well as search engine bots.

 

By |2014-10-14T16:30:34-04:00October 14th, 2014|

About the Author:

Alex Noudelman earned his Honours B.A. in History and Political Science in 2007 from York University in Toronto, ON. He went on to complete his Advanced Certificate in Adolescent Education in 2008 at D'Youville College and became a certified teacher in Ontario in January, 2009. He's been working in the digital marketing industry since 2010 and enjoys writing to intrigue his readers and educate them about the fundamentals. Feel free to contact Alex Noudelman if you have any questions or would like to see a specific topic covered on this iRISEmedia blog.