How Effective is LinkedIn for B2B Marketing? | Social Media Agency

Since 2003, LinkedIn has been a valuable resource for job seekers and business professionals. Over 500 million professionals are using it to network, obtain resources and support, find jobs, and to build relationships with prospective customers, clients, and partners. The site boasts members from just about every country and every industry. In fact, many Fortune

By |2019-03-13T11:01:54-04:00March 13th, 2019|

How Many Links per Web Page Is Too Many? | Tips from a Digital Marketing Agency

“How many links is too many in a single web page?” is one of the most common questions that our SEO department gets asked by new clients. The answer to this question is not always easy to answer. What Google and other search engines define as "reasonable" depends on many different factors. You can place

By |2019-02-20T14:01:08-04:00February 14th, 2019|

How to Collect More Emails through Your Website | Digital Marketing Agency Tips

Website conversion, especially collecting email addresses through your website, is one of the toughest tasks in SEO. When speaking to clients about their online marketing goals, list building is almost always identified as one of the top goals. Yet the vast majority of these websites hardly have any opportunities for their visitors to subscribe to

By |2019-02-20T13:54:17-04:00February 6th, 2019|

How to Choose Categories for your Google My Business Listing | Internet Marketing Agency Tips

Local business categories are keywords chosen by you to describe what type of business your company is. They also tell search engines which types of searches you are relevant to. For example, a law firm may select any of the following business categories, “Criminal Justice Attorney,” “Personal Injury Attorney,” or “Law Firm.” Categories are created

By |2019-02-06T13:44:04-04:00February 6th, 2019|

Advertising on Spotify: What Brands Need to Know | Tips from a Digital Marketing Agency

As today’s listeners move away from physical recording in favour of online music libraries, the need for music streaming services becomes increasingly bigger. While most services offer varied amount of songs, features, and quirks, only a select few have what it takes to join the list of the best. The best music streaming service on

By |2019-01-08T17:17:06-04:00January 8th, 2019|

Google Using Mobile-First Indexing in over Half the Pages Shown in Search

On December 19, 2018, Google announced that over half of the pages shown in search results worldwide are powered by mobile-first indexing. That means that it is more likely that the pages you visit from a Google search query are based on how Google crawled and indexed content on the mobile version of that page.

By |2019-01-03T10:14:14-04:00January 3rd, 2019|

3 Proven Ways to Stop Influencer Fraud | Internet Marketing Toronto

I work part time as a teacher librarian/tech resource in an elementary school with approximately 520 students in the Simcoe County. It is a role that I am thrilled to be filling because it allows me to combine my two passions – digital media and teaching. Moreover, it equips me with the power to make

By |2018-12-12T12:43:48-04:00December 12th, 2018|

Gain Credibility on Social Media | Verify Your Facebook Page | Social Media Marketing Tips

With all the talk about fake news and questionable news sources on Facebook, it is no wonder that consumers are becoming wary of the sources of their information. Realizing that information is very easy to forge, duplicate and distribute, consumers are more adamant than ever to get their information from “real” and “credible” sources. Specifically,

By |2018-11-27T13:26:24-04:00November 27th, 2018|

3 Best Tools for Monitoring Your Online Reputation in 2019 | iRISEmedia

The importance of setting up alerts for your business in today’s competitive and digital world cannot be overlooked any longer. The internet is a challenging as well as scary feat to comb through for specific people and content. A savvy alert system will come into good use as it will filter the entire World Wide

By |2018-11-21T12:04:15-04:00November 21st, 2018|