An important piece of running a website in an SEO campaign involves directing the search engine crawlers as to where to go and what to do there. Though the system - a text file called robots.txt - has been in use for decades, there is no formal documentation detailing the directives crawlers will respect and
What is fake news? You may have come across it in your social media feeds as well as in organic results on search engines. They are a never ending battle in the digital marketing world. Fake news is just what it sounds like - stories and articles deliberately written to misinform, confuse and influence viewers
Having a mobile-friendly website is no longer considered optional. It is now a requirement, or at least for new websites, according to a new statement released by Google. Starting on July 1st, 2019 all new websites will be indexed using Google mobile-first indexing. It is also fair to say that Google is gradually heading to
How many of you believe that having too many WordPress plugins will slow down your website? This fact is only true if you use poorly coded WordPress plugins. With over 50,000+ WordPress plugins available to download, it can be quite difficult for webmasters to select the right one. Having recently written about the best SEO
YouTube is the king of online video sharing, as we all know. The same cannot be said about its new subscription Music services. The services are not faring well with users. The number of subscribers is much lower in comparison to its competitors. According to a Bloomberg report, Google’s paid music services has a total
It comes as no shock that Google and Facebook are the most popular advertising platforms in the digital marketing world. In a set of statistics published in 2018, it was revealed that over 3 million businesses invest in advertising on Facebook and 1.5 million businesses use Google AdWords to advertise their goods and services. But
Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is
There has been a lot of fuss about Google’s new algorithm update on March 12th, 2019. Some call it one of the biggest updates in years, others view it as a rollback from its previous August update. It might be too early to state what effects these changes are having. However, we should always stay
In many ways, Google has made a positive impact on the World Wide Web. It has changed the way we view videos through YouTube. It has made search ubiquitous. It has made communication fast and efficient through Gmail. More importantly, it has helped businesses grow their customer base through infinite web exposure (SEO). Google is
The European Commission (EC) has taken issue with Google, Facebook and Twitter and the actions taken thus far to eliminate the appearance of Fake News on their platforms. The EC accuses all three of failing to act quickly to remove ‘fake news’ in a series of reports published last week. In October, 2018, Google, Facebook
