An article on Mashable featured a slideshow that described in detail what certain plans for Firefox 4 were. Some of the features seemed to mimic Google Chrome’s layout and functionality, while some were newer and more innovative.

Doesn't this look a lot like Chrome?

Firefox has always been the one browser to appeal to both end-users and web/firefox developers alike. They were able to do so by providing the rare combination of user interaction and clear control with the ability to build and create on it. It seems that due to Chrome’s rising popularity (6.73% as of this writing), Firefox needed to  do a remake of their browser.

From the user end, the new browser is expected to be faster, user-friendly, and empowering, with an interface very similar to Google Chrome’s browser. Normal browser features like stored passwords, cookies, and geolocations will be on a per-site level rather than on the traditional web browser level.

Also, with a more mature add-ons manager, Mozilla expects the user experience to be more personalized and customized than any other browser before.

For the Web Developer that is used to many great tools on Firefox before, there will be tools for capable, fast web applications. There will finally be support for HTML 5 and CSS 3 Web technologies.

Firefox 4 will also allow for the animation of content through CSS 3 transitions MIL (Synchronized Multimedia Integration Language), a new “W3C recommended XML markup language for describing multimedia presentations.” (source:

Like Google Chrome, a faster Javascript engine, DOM (Document Object Model), and UI (User Interface) will be featured. Plus, Firefox 4 is expected to be stable and secure by design, while optimized for today’s computer hardware standards. While Firefox may have “stolen” the design concepts from Google Chrome, it features rich add-on browser applications, a feature that Google Chrome is still in the early stages of developing.

The above is very valuable information from an Internet Marketing perspective, in that simplicity in design is the current trend. In designing websites, the main objectives are to not only keep the end user engaged on the site, but to also increase the chances of a user reaching a “conversion page”. A conversion page is a page that the website owner wants the end user to eventually end up on, thereby “converting” from a regular user to a potential buyer. This can be done by means of generating a sale or seeing how many users click on a promotional link.

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