Whenever you are creating a blog or writing website content it must always be unique. It should never be copied or taken from an existing webpage of another website; even when the site is owned by you.

Writing an article with duplicate content may brand you and your business as unethical and as a spammer. You will not only lose your reputation and respect among customers, but search engines will start avoiding you as well. Search engines, such as Google, have come up with algorithm updates (i.e. Google Panda) that derank sites that purposely steal content from others.

Unfortunately, Google does not distinguish between the perpetrators and the victims. It rather focuses on enhancing its user experience. And when two sites are identical, it does not spend hours trying to figure out which site wrote the content and which one stole it.  It penalizes both parties for not following Google webmaster guidelines; even if they are just innocent bystanders.

A webmaster should constantly be updating their website with fresh content. As a content writer, I frequently hear business owners say that their content has been on their site for over 10 years and was written by them. Old content that is seldom revised is most vulnerable to plagiarism.

In addition to updating your content, you should be checking all your webpages for duplicate content at least once a month. We’ve compiled a list of tools you could use to detect plagiarism.


duplicate content




Copyscape is perhaps the best tool for detecting plagiarism. Once you copy and paste the link you want checked, Copyscape returns a list of web pages that contain similar text to all or parts of the selected content. Mind that the free version will only display the first 10 results. The tool also displays the matching text highlighted on the found web page. To prevent future occurrences, you can purchase Copyscape banners to be placed on their website to warn potential plagiarists not to steal the content.



This is a good alternative to Copyscape.com which highlights the copied text on the scraper’s site, so that you can know how much of your content is being copied. You have the option of pasting the text version or uploading the file to search the duplicate content issue. The service is free.



This duplicate content detection tool allows you to search text up to 25,000 characters for duplicate content on the World Wide Web, Google News, and Social Media Channels.  All you have to do is input your text into the text box and Plagium will then break it down to check for any signs of duplicate copies across the internet. It will highlight the plagiarized text when it is found.

Google Panda

Ever since Google unleashed Google Panda update, the impact of duplicate content has become more profound. It used to be that duplicate content could only harm the content on the webpage(s) with duplicate contact. If you had a duplicate on one or two websites, Google would just filter it/them out. Panda made duplicate content part of a larger issue – having an enormous impact on the entire site and not just a couple of webpages. If you’re hit by Panda, non-duplicate pages may lose ranking power, stop ranking altogether, or become de-indexed.


About iRISEmedia:

Here at iRISEmedia we believe in helping businesses provide their target audience informative and relevant content that drives traffic and generates high-quality leads. Content marketing is a catch-all phrase in the online marketing world, generally used to describe the creation of website content, blogs, press releases, newsletters and the like. It builds brand awareness and attracts and engages visitors/customers who come to the website to find answers to their queries.

For more information about our content marketing services, contact Alex Noudelman, Digital Marketing Strategist at 1.888.750.4344 Ext. 231.

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