Christmas is coming and, with it, comes online shopping. More and more people are buying things through the web and receiving these products in the comfort of their homes. If you have an e-commerce website, it is more than likely that Christmas is very important for your business. With all this in mind, what are you doing to promote your site to stay ahead of the competition? What should you be doing to make your site a winner this Christmas? There’s no question that in order to take advantage of all the web traffic this time of year you must get your site to the top of Google and the major search engines. The answer is to SEO (Search Engine Optimization) your website for Christmas.
SEO Your Website for Christmas
It doesn’t really matter if you manage your own website or if you have it managed by a professional. It is likely you have not had the time or wherewithal to consider the implications of seasonality on you site’s content.
The big online websites update their product range offering in line with the changing seasons, but the large majority of online properties simply don’t optimize the SEO content of their web pages specifically for events like Christmas or consider using seasonal pages (to preserve the SEO benefits) as part of their online strategy. Keep in mind that seasonal SEO isn’t just for Christmas. Seasonal SEO can be a powerful tool in driving additional traffic and, consequently, converting leads or sales when it comes to any major holiday or calendar date. We have prepared a checklist of things you should consider in your SEO for Christmas and any other special seasonal calendar date:
SEO for Christmas Checklist
- Landing Pages: Are additional pages needed on your site to target specific search phrases? Maybe you don’t necessarily want to lose the benefits of your existing SEO.
- Meta Tags: Updating your Title, Description and Keyword tags is very important. They should reflect the seasonal key phrases and the message you want to give to people searching your products or services.
- Submission: Submit your site to Google and Yahoo/Bing once you’ve made all the changes to ensure the search engines don’t overlook you.
- Content: Have in your mind that the text of your page should support the seasonal keywords you want to target.
- Offsite: Consider some inbound link opportunities for your site. They really matter.
- Timing: Search engines can take months to reflect new or changed site content, so make sure you get things in place early.
