Second largest social media networking site Twitter and a global market research company called Market Probe International conducted a study to show marketing professionals and business owners the real value of using Twitter as a social media marketing tool. The study shows that Twitter users who follow small and medium-sized businesses feel more connected to a company and therefore are more likely to make a purchase, recommend, and spread the word about their positive experience.
Twitter Leads to Increased Sales and Higher Market Awareness
The study revealed that 72% of followers are more likely to buy from an SMB they follow on Twitter. A positive and engaging interaction with a brand leads to a higher level of recommendations with a 30% jump in followers who are likely to recommend to their friends and relatives.
Twitter Helps Build Customer Relationship
85% of Twitter users who follow SMBs feel more connected after following them. Among other top reasons why people follow SMBs on Twitter are: getting updates on future products, showing support for SMBs and interacting with the business. The respondents said that they enjoy interacting with SMBs, sharing ideas and providing feedback.
How A Social Media Marketing Campaign Helps a Business Reach More Customers
34% of SMBs Twitter followers interacted with a brand after seeing a Twitter ad. 32% of respondents are also more likely to visit a business if they see a promoted tweet from an SMB.
The results are particularly essential for small and medium-sized businesses in Canada as they contribute to just about one-half of the GDP in the business sector which accounts for 60% of all jobs in the economy. Because SMBs often have limited time and resources, a social media marketing campaign on Twitter can help SMB owners gain real financial results and sales.
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