There’s no denying, soccer fans are some of the most passionate sports fans in the world.  Even in Canada, where people are known for their love of hockey, social media feeds are littering with soccer posts.

Soccer fans post 1.4 times more photos, 1.5 times more videos, and post 2.7 more comments than the average user you see on social media channels. For example, soccer fans were responsible for 16,467 status updates during a soccer match during this year’s Champions League. In this article we explore what Twitter and Facebook are doing to spread the World Cup fever. Brazil World Cup


Twitter is a go-to social platform for soccer fans.

In 2010, the World Cup games in South African caused repeated outages on Twitter. The outages were due to heavy traffic during matches. It faced an unprecedented surge of user traffic, in the amount of 150,000 tweets per hour. When users tried to tweet, they would encounter the Fail Whale.

This time around, Twitter engineers are working around the clock to prevent another public relations disaster like the one they faced during the 2010 World Cup matches. They are now publically traded and their goal is to beat Facebook and SMS text massages in the communications world. A goal that they are far from achieving – they missed their goal of 400 million active users in December, 2013.

The problems Twitter faces are quite specific and difficult because they occur in real time. Twitter, unlike Facebook and Reddit, has built their service model around real-time communication. This means setting up a system of shock absorbers – redundant servers designed only for services when the network is extremely busy.

This year, Twitter is starting off on the right foot with its new sign-up form, which gives new users the ability to choose their team’s flag as their profile image. But the highlight of Twitter’s World Cup features is its dedicated timelines, which pull together tweets from major sources on the games.

Users will also be able to access one major timeline just by searching for #worldcup, and from there, find links to all of the teams’ accounts and scoreboards for each game. There are custom timelines for each individual match too, if you want to follow along even more closely. Most Importantly, Twitter’s bringing back what it refers to as Hashflags: when you hashtag a three-letter country code, such as #FRA or #GER, the country’s flag will appear as an image.


Nearly 40 per cent of Facebook’s 1.28 billion users are fans of soccer. On June 10, 2014, the world’s biggest online social network added new features to help fans follow the World Cup – the world’s most widely viewed sporting event.

Facebook users will be able to keep track of their favorite teams and players throughout the tournament in a special World Cup section, called “Trending World Cup.” The hub will include the latest scores and game highlights as well as a feed with tournament related posts from friends, players and teams.

In addition, an interactive map will illustrate where the fans of top players are located around the world. The company also plans to have a page called FacebookRef, where fans can see commentary about the matches from “The Ref,” Facebook’s official tournament commentator.

The Importance of Social Media Trends:

We published this article because the World Cup is a trending topic on multiple social media platforms, including Facebook, Google+ and Twitter. Trends are a surefire way to attract leadership. Content that is written on trending items will easily grab attention, cover up-to-date news stories, and will present an interesting twist to your content marketing strategy. Developing content based on trends also makes you an industry hero — a sure sign of a business leader.

If you have any questions, do not hesitate to contact our social media marketing experts. iRISEmedia is a leading Canadian Digital Marketing agency offering a targeted variety of Online Advertising, Social Media, Search Engine and Internet Marketing services. We focus on creating brand awareness and driving qualified traffic to businesses targeting both domestic and global consumers.

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