• Over 22 Million Canadians have a social media profile, especially on Facebook, YouTube, Twitter.
  • Toronto is ranked 25th in the world for total number of Facebook users.
  • 92% of Canadian Internet users watch videos online.
  • The average monthly hours per viewer in Canada is the 2nd highest in the world.
  • 50% of consumers say they are more likely to recommend a brand after becoming a fan.
  • 42% of people have mentioned a brand in a Facebook status update.

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