- Over 22 Million Canadians have a social media profile, especially on Facebook, YouTube, Twitter.
- Toronto is ranked 25th in the world for total number of Facebook users.
- 92% of Canadian Internet users watch videos online.
- The average monthly hours per viewer in Canada is the 2nd highest in the world.
- 50% of consumers say they are more likely to recommend a brand after becoming a fan.
- 42% of people have mentioned a brand in a Facebook status update.
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