On Sunday, February 1, sport fans will be watching the Super Bowl XLIX. While the game is a few days away, marketers and advertisers have already started the big game. Budweiser, Doritos, Pepsi, Coca-Cola, Mercedes and other major brands integrated social media with traditional Super Bowl advertising. And last year results prove that social media is a great way to build buzz around new products. In 2014, more than half of all commercials aired during the big game included a social media hashtag. Over 24.9 million tweets about the game and halftime show sent on Twitter, over 50 million users joined the conversation on Facebook.

Facebook Took On Twitter

This year, the game between the Seattle Seahawks and New England Patriots was given a new twist with a new Super Bowl experience from Facebook: https://www.facebook.com/superbowl where you can:

  • See posts from your friends and people in your network with Friends and Groups
  • See real-time reactions with Live Feed
  • View photos and videos from news outlets as well as people at the game
  • View posts from the NFL, teams, players, NBC and other public voices with In the Story
  • View live scores, the current play time, and play by play updates at a glance
  • Join the conversation by posting about the game with the update “watching Super Bowl XLIX”

For the first time, the social media platform will be selling ads including video ads that will play automatically on newsfeed by keywords that users mention in their posts as they watch the big game on February 1.

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The NFL Partnered with Google

The NFL and YouTube announced a partnership that will enable fans to engage with NFL video content and highlights. Sport fans will see official NFL game highlights, videos and content through Google Search.

“Partnering with YouTube and Google provides the NFL unique access to millions of highly engaged fans through the global leader in video and search,” said Hans Schroeder, Senior Vice President, Media Strategy, Business Development, & Sales for the National Football League. “We continue to see an insatiable appetite for digital video content, and this partnership further expands fans’ ability to discover and access NFL content throughout the year.”

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Twitter: @Seahawks VS @Patriots

Twitter will also provide an engaging Super Bowl experience through its Super Bowl #SB49 timeline: https://twitter.com/hashtag/SB49 where Twitters users will see tweets from players, teams, media, followers, plus the live score.

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Bonus: 2015 Budweiser Super Bowl Commercial “Lost Dog” | Budweiser #BestBuds

iRISEmedia is a Digital Media agency, offering Internet Marketing services in Toronto, the GTA and throughout Canada.

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