As of May 9th 2017, there’s a new world record for the most retweeted tweet ever. And no, it wasn’t tweeted by a celebrity or famous artist. It was tweeted by Carter Wilkerson, a teen from Nevada who simply wanted a year’s supply of free chicken nuggets from Wendy’s. He tweeted the company in April asking how many retweets he needed to get a free year’s supply and their answer was 18 million. Considering Ellen Degeneres’s Oscar selfie held the world record right before this with 3.4 million retweets it sounded pretty unreachable, right? Well think again, because the teen managed to get 3,430,739 retweets, less than a thousand more than Ellen. Today, our Toronto based social media agency is going to tell you more about the teen who used social media to break a world record.

Since Carter’s tweet went viral, various brands and celebrities have come to his rescue in an attempt to help him reach his dream. From Apple Music, Microsoft, Google to the previous record holder Ellen DeGeneres herself. Twitter even verified Wilkerson’s account and made him a custom hashtag with emoji. Before all of this happened, Carter had less than 200 followers and has now reached 108K, all within one month.

Ellen even invited her number one Twitter rival and Wilkerson appeared on The Ellen Show on April 18th. She offered him a very special price if he ever reached the 18 million retweets, but only if he doesn’t surpass her record. She asked fans to retweet both tweets so that they can reach the goal together. Guess that backfired, woops!

Wilkerson never expected his tweet to blow up as much as it did, so of course he has adjusted his objectives a bit. Wendy’s promised him to donate $100,000 to The Dave Thomas Foundation for Adoption once he broke the world record. Luckily, the record was broken as of today and Wendy’s kept to their promise. They also confirmed he’s going to receive his year’s supply of chicken nuggets, which is a fair deal considering the amount of publicity the teen has attracted for the company.

Responding to Teen was the Best Move Wendy’s Could Have Made

Even though Wendy’s never started an official campaign, they managed to create a huge buzz by responding to the teen’s tweet. Numerous news articles, social media posts… were written about this occasion (um, hello!), which put the company in the spotlight. And, bottom line, who’s not craving those delicious nuggets after reading about all this???

About iRISEmedia is a Toronto based social media marketing agency, specializing in social media management, digital marketing and online reputation management. Our team helps clients manage their online presence and branding in order to increase qualified web traffic and leads.

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