Movie fans and Hollywood stars are getting excited about the 2015 Oscars. Since the nominees for the 87th Academy Awards were announced on January 15, 2015, movie fans turned to social media to show their support. Every film enthusiast has their own prediction of which movie deserves to win the Oscar and turn to social media to express their feelings. Moreover, the Academy introduced seven talented social media marketers from Instagram, Vine, and Tumblr who will be covering the 2015 Oscars during the Oscars week. “Instagram, Tumblr, and Vine are home to so much creative talent and they were the perfect partners to help bring this to life.” said Josh Spector, the Managing Director of Digital Media & Marketing at the Academy Awards.
Social media is already buzzing over the nominees. Selma is getting a lot of mentions and is leading the list in the best picture category according to the data from Twitter. However, the data provided by Online Social Media shows that Birdman is currently leading with the “Birdman AND Award” mentions coming from News sources. The Grand Budapest Hotel and the Imitation Game are getting a lot of attention on social media too. Although we can point out some favourites, we will only find out who will receive the 2015 Oscar for best movie on Sunday. It is too close to call.
Online marketing is playing a big part in the 2015 Oscars. As part of the “Imagine What’s Possible” campaign the academy has launched a unique social media campaign where seven of the most talented artists get an opportunity to experience the 2015 Oscars and share their perspective with the rest of the world. Throughout Oscar Week and on Sunday the artists will post their creations on their personal social media accounts. The Academy will share these pieces through its own official social media channels as well.
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