The New York Times apparently has more Twitter followers than its print circulation. Twitter is a newer, quicker way to communicate – 140 characters per posting, to be more precise. The New York Times headlines the list of the top 25 newspapers on Twitter with more than 2.6 million followers. It’s interesting to note that The New York Times is the “only newspaper from the top 25 with more Twitter followers than print circulation,” reports Journalistics, the blog that came up with the list.
The list was released on the same day the New York Times Co., the paper’s publisher, posted third-quarter sales that didn’t live up to normal estimates, since advertising and circulation revenue declined.
The New York Times has planned for a long time to start charging readers for online content to increase profit. But, they have embraced the power of social media on the premise that it lets people to read some stories online without charge as long as they come to the website from sites such as Facebook or Google.
With regards to Twitter, the New York Times blew away its competition: the New York-based paper boasts almost seven times the number of followers than the second place. The number 2 newspaper on this list is either The Wall Street Journal or the Chicago Tribune. WSJ has about 482,000 followers, while the Tribune’s totals about 35,000 followers.
Illustrating the somewhat tricky task of social media analytics, Journalistic notes the Tribune also has a Twitter persona, called Colonel Tribune, which has about 845,000 followers. If the Colonel is the paper’s primary account, then the Tribune is the newspaper with the second-highest follower count. Coming in a distant third is The Washington Post with 204,514 followers.