Social media giant Twitter unveiled two new features to the public this week. The first feature gives the possibility of private group messaging with up to 20 people. Twitter will also allow users to capture, edit and upload short videos up to 30 seconds directly from the Twitter app.
The onset of a private Twitter group carries many benefits with it: it allows you to follow and discuss a post with a smaller group of people. Businesses can greatly benefit from the feature because it will allow starting conversation with their followers: discuss new products, ask opinions, share experiences, etc. Anyone can create a group and users do not need to follow each other. Twitter seems to be following the success of group messaging like WhatsApp.
With the new video sharing experience, Twitter is now trying to get into video advertising. Social media marketers will soon be able to run video ads on Twitter. However, unlike Facebook videos, Twitter videos will not start playing automatically. Social media users can play them with a tap and watch in full-screen mode.
— Neil Patrick Harris (@ActuallyNPH) January 27, 2015
Video Sharing and Group Messaging: New Features for Social Media Marketers
Twitter is looking to attract new users at a faster rate. Twitter hopes that group messaging and video sharing will attract new users and encourage them to use the social media platform more frequently, as well as help advertisers reach additional users.
Businesses can use Twitter videos to share live videos with their followers and feature new products and services through an engaging and compelling story. This can increase the engagement between businesses and their customers, since it gets a personal touch.
In the long run, there is potential for these features to thrive on Twitter. Unfortunately, it is too soon to tell whether or not this will help Twitter attract new users. With over 3 billion daily video views, Facebook has become one of the main platforms for video advertising continuing to push video ads. Will Twitter overtake Facebook?
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