google-seoIf you would like to increase the rank of your website on Google through SEO, using Google+ is an excellent channel to include in your search engine optimization (SEO) efforts.

When using Google+ for SEO purposes it is important to note that it is more than a social media platform. It is a great tool for your Digital Media and SEO objectives and in order of importance; Google+ comes just after backlinks. This is mainly because the backlinks generated to your website from Google+ are DoFollow links, which means they are taken into account by Google when ranking your site. Plus, it’s no secret that Google loves their own products best. So, if you are searching for DoFollow links in your SEO backlink strategy it is effective to use Google+.

However, beware of falling into the trap of “contrived SEO strategies”. It is not simply about creating useless DoFollow backlinks. It is important to implement a series of actions that make certain profiles better ranked by Google.  It is crucial to maintain solid interactions within the Google+ Social Media network, mostly with profiles that have high PR – Page Rank, the Google mechanism that organizes the priority of ranking.

It is also important to have the subject website and Google+ channel’s information shared and commented by profiles with high PR and share relevant links;  preferably a combination of both. This makes the PR profile increase in SEO value.

A high profile PR is useful, because it appears more in search engines.  The higher the PR is, the better it will be positioned in Google’s search rankings.  Unlike other social networks, Google+ pages can be positioned in a ranking for an indefinite period of time.  For all of the reasons listed above, Google+ offers real opportunities to increase and expand the online influence of a specific web page or business website. is a Digital Media agency specializing in SEO, Social Media Marketing and Internet Marketing. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted Internet Marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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