Apple-Wall-StreetApple’s job advertising sparked speculations the tech giant is working on a standalone search engine platform. Google has been the default engine on Safari for years and the agreement is due to expire in 2015. Will Bing or Yahoo replace Google or is Apple going to release a search engine of its own? Apple replaced Google Maps with its own application. In 2012, Apple bought the app search engine “Chomp” for $50 Million and integrated a number of app search and discovery features into the iOS App Store. It also introduced Spotlight that searches the content on users’ devices as well as suggests search results from Safari.

In the Apple App Store, customers have a selection of about 1,200,000 applications. Although this stunning range offers a great variety of apps, one can get lost in the app jungle. Therefore, Apple fans have a built-in search engine which filters apps by interests, geo location or keywords. For search engine marketers, Apple offers a variety of advertising options to connect with consumers through iAd.

Will Apple be building a bigger search engine? With over 1 billion devices sold, Apple definitely has the potential to become the next Google. Facing the fact that more and more people are accessing the Internet via their iOS based mobile devices, the new search engine will become a perfect new environment not only for Apple but also for internet marketers. This will allow companies to promote their brands and products as well as boost their online presence through search engine optimization and search marketing.

Would you like to see a new Apple’s search engine on iOS devices in the near future?

About iRISEmedia is a Toronto digital media agency  specializing in Search Engine Marketing and Social Media Marketing. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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