YouTube released its new YouTube Kids app where kids can find and watch their favourite videos. The app is available for free and offered on Google Play and the App Store. Thousands of kids worldwide are watching videos on YouTube, however parents were not able to fully control the content their kids see. That is not a problem anymore with the YouTube Kids app, “the first Google product built from the ground up with little ones in mind”. The content is suitable for children and divided into four categories: Shows, Music, Learning and Explore. Parents can even set a timer so they control how long kids are allowed to watch.
Besides the numerous requests by parents to create a safe environment for watching videos, learning and browsing YouTube, Google is exploring some other internet marketing opportunities as well. It is not clear yet how YouTube is going to monetize the app, it will be likely to feature ads from their partners in the future. Videos aimed at a younger audience are growing in popularity. YouTube product manager Shimrit Ben-Yair says that family entertainment content has seen a 200 percent growth rate in 2014.
The YouTube Kids app has an easy to use and playful interface with big and bold icons and colourful and engaging images. Videos include favourite kid’s channels including National Geographic Kids, Sesame street, DreamWorksTV, Thomas & Friends, and more.
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