Did you know that 85% of consumers are using search engines to find products and services that meet their needs? Yet, only 5% of businesses with an online presence are about to rank competitively on Google for relevant search key terms. The good news is that something can be done to change that around. This is where proper Search Engine Optimization (SEO) comes into play.
An effective SEO campaign can help businesses position their websites in a way that it can be easily found at the most critical moments of the buying process or when consumers are in most need of your services. The goal of SEO is not to cheat and there are no shortcuts to implementing a proper SEO campaign. It’s an ongoing process that requires time, investment and patience as you gain authority and credibility in order to achieve long-term benefits.
SEO has dramatically changed in recent years and what worked in the past is no longer effective in today’s ever-demanding search environment. Your main focus should be on creating an engaging user experience as well as to communicate to search engines your intentions in the most transparent ways possible so that the latter can recommend you to users performing searches.