Public relations can be defined as the building of long-term positive relationships among individuals and businesses. The projects are planned and sustained to establish and maintain goodwill and mutual understanding between enterprises and its public (the audience).
All Public Relations (PR) activity should complement the work you do in other parts of digital marketing communications, particularly in Social Media Marketing, SEO (link-building) and inbound marketing. Very often businesses choose to partake in Digital PR efforts because it is an effective technique for making people aware of their brand or website.
At iRISEmedia, we are passionate about Public Relations. We develop and implement strategic and out-of-the-box ideas to exceed your expectations. Our staff has over 20 years of experience in the industry and has worked with clients in both the United States and Canada. We have a proven track record and take on a result-oriented approach to all efforts we take on.