5 Ways to Avoid YouTube Copyright Penalties | Online Reputation Management

When an active YouTube user infringes on copyright laws, there are serious consequences. YouTube takes the breaches seriously and will remove all infringing videos upon receipt of a DMCA (Digital Millennium Copyright Act) notice. It will also penalize the offender with a “strike”. If the offender receives three strikes, their account and monetization efforts will […]

July 18th, 2018|Uncategorized|

What is Influencer Marketing and How Can it Benefit your Brand?

You have probably heard a lot about Influencer Marketing in the last few months. It is a growing trend and a very successful marketing tool that your brand should seriously consider adopting. Influencer Marketing places majority of its focus on digitally influential people in your industry rather than the target market as a whole. It […]

June 25th, 2018|Influencer Marketing|

Hire a Digital Marketing Agency or Do Your Own Marketing?

Many business owners and entrepreneurs wonder whether they should do their own marketing or if they should hire an ad agency to do their marketing for them. With that being said, there can be many pros and cons to both options. If you’re doing your marketing all in-house, you may end up saving money on […]

June 18th, 2018|Digital Marketing|

The Official Launch of the “More Results” Search Button on Mobile Google

Google has officially launched the “more results” search button for mobile devices. It is available for searchers that use the Google application on IOS and on Android devices. The support of the “more results” button for chrome on IOS is yet to unveil. In addition, one of the main features of Google’s new search button […]

June 12th, 2018|Google|

How Social Media Helped Real ‘Spiderman’ Become a French Citizen

There is a new Malian ‘Spiderman’ hero in town. Mamoudou Gassama, a 22 year old Malian man saved a hanging child from a building in Paris, France. On Saturday May 26th, 2018 a video went viral on social media of a young man climbing up through balconies to save a child that was dangling over […]

May 29th, 2018|Uncategorized|

5 Simple Tips on How to Set Up Your Online Store for Success

Thinking of starting an online business? The process has been made easy by user-friendly web platforms, such as Magento and Shopify. The real challenge is sustaining quality leads and traffic on your website, and then getting them to buy your products or services.

How do big companies like Amazon and Chapters sustain themselves by getting people […]

May 23rd, 2018|E-commerce|

SEO 2018 Update: Google Using Mobile-First Indexing | How Does This Affect Your SEO Rankings?

Let’s take a trip down memory lane to November 4th 2016 when this article got published on the ‘Google Webmaster Central Blog’. On that day, Google announced it would change the indexing and ranking of websites to better help mobile users find what they are looking for when conducting a Google search. Google took this […]

May 16th, 2018|Google, Mobile|

6 Tactics to Help You Never Run out of Blog Ideas

Relying solely on your own ideas to write engaging articles for your blog can be exhausting. This is especially true if you are fully committed to content marketing and you have to write a boatload of content every single month.

I am certain everyone has their own ways of generating new topics. When I get stumped […]

May 9th, 2018|Blogging|

Facebook Announces Dating App & Swipes Tinder to the Left

Every profile on Facebook states whether a user is single or in a relationship. Now, users will be able to use this information to find a partner. Today, on May 1st 2018, Mark Zuckerberg announced that he plans to add a dating service to the Facebook app, using the biggest social media network to try […]

May 1st, 2018|Facebook|

Voice Activated Search | How to Use Amazon Alexa for Your Content Marketing

I’m sure you all have heard about voice-activated speakers like the Amazon Echo and Google Home smart speaker. But did you know that in January 2017, seven percent of the U.S. populations owned one of these speakers? According to Google data, 20% of search queries were voice-activated in 2016. Gartner predicts that this percentage will […]

May 1st, 2018|Amazon Alexa|