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SEO: 2019 | Robots.txt is changing – Is Your Website Ready?

An important piece of running a website in an SEO campaign involves directing the search engine crawlers as to where to go and what to do there. Though the system - a text file called robots.txt - has been in use for decades, there is no formal documentation detailing the directives crawlers will respect and

By |2019-07-11T09:56:46-04:00July 10th, 2019|

How to Avoid the Spread of Fake News | Social Media Marketing Tips

What is fake news? You may have come across it in your social media feeds as well as in organic results on search engines. They are a never ending battle in the digital marketing world. Fake news is just what it sounds like - stories and articles deliberately written to misinform, confuse and influence viewers

By |2019-07-04T12:10:06-04:00July 4th, 2019|

SEO Update – 2019 | Google Mobile-First Indexing to be the Default for New Domains | Digital Marketing Agency Tips

Having a mobile-friendly website is no longer considered optional.  It is now a requirement, or at least for new websites, according to a new statement released by Google. Starting on July 1st, 2019 all new websites will be indexed using Google mobile-first indexing. It is also fair to say that Google is gradually heading to

By |2019-06-27T11:22:25-04:00June 27th, 2019|

5 Must-Have WordPress Plugins for Ranking Better on Google in 2019 | Online Marketing GTA

How many of you believe that having too many WordPress plugins will slow down your website? This fact is only true if you use poorly coded WordPress plugins. With over 50,000+ WordPress plugins available to download, it can be quite difficult for webmasters to select the right one. Having recently written about the best SEO

By |2019-06-14T10:03:54-04:00June 14th, 2019|

Nearly Half of Music Streaming Occurs on YouTube for Free | Social Media Marketing Toronto

YouTube is the king of online video sharing, as we all know. The same cannot be said about its new subscription Music services. The services are not faring well with users. The number of subscribers is much lower in comparison to its competitors. According to a Bloomberg report, Google’s paid music services has a total

By |2019-06-12T15:51:45-04:00June 12th, 2019|

5 Alternatives to Google AdWords and Facebook | Internet Marketing Company GTA

It comes as no shock that Google and Facebook are the most popular advertising platforms in the digital marketing world. In a set of statistics published in 2018, it was revealed that over 3 million businesses invest in advertising on Facebook and 1.5 million businesses use Google AdWords to advertise their goods and services. But

By |2019-06-12T15:49:24-04:00June 5th, 2019|

Facebook Marketing is in Decline: 3 Reasons Why | Digital Marketing Toronto

Is Facebook Marketing on the decline? That’s atop of every social media marketer’s mind these days. A recent report, released by Michael A. Stelzner from SocialMediaExaminer.com and titled 2019 Social Media Marketing Industry, offers insight into how marketers are currently using social media and their future plans. In the report, Stelzner argues that there is

By |2019-05-22T16:13:42-04:00May 22nd, 2019|

Help! – How do I Get My Personal Information off Google | Online Reputation Management

In many ways, Google has made a positive impact on the World Wide Web. It has changed the way we view videos through YouTube. It has made search ubiquitous. It has made communication fast and efficient through Gmail. More importantly, it has helped businesses grow their customer base through infinite web exposure (SEO). Google is

By |2019-05-08T08:21:56-04:00May 2nd, 2019|

Happy Birthday Gmail! 4 New Features You Will Love

Launched on April 1, 2004 with just 1GB of user storage, many Google users at the time thought it was just one of Google’s April Fools’ pranks. For one, competing services, such as Hotmail and Yahoo, were offering 2 to 4MB for users to store email messages and attachments. Currently, Gmail storage is combined with that of

By |2019-04-22T14:07:11-04:00April 22nd, 2019|