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How to Avoid these 5 Fails in Instagram Marketing | Social Media Marketing

I recently wrote an article on Influencer Marketing and how it changed with the advent of social media. Since then, I have been thinking about who has influenced me the most and motivated me to reach my goals and potential. Today I have had an epiphany. The person who has influenced me the most is

By | 2018-08-22T14:37:53+00:00 August 22nd, 2018|

5 Tips on Creating a Winning Influencer Marketing Campaign

Stop wasting time and money on the wrong influencer marketing campaigns! A successful Influencer Marketing campaign should meet the following clear objectives: Discover the most lucrative influencers for your business Advance your brand awareness and get it in front of the right audience more often Drive leads or sales relatively quickly Pick up more brand

By | 2018-08-13T15:34:33+00:00 August 13th, 2018|

5 Ways to Avoid YouTube Copyright Penalties | Online Reputation Management

When an active YouTube user infringes on copyright laws, there are serious consequences. YouTube takes the breaches seriously and will remove all infringing videos upon receipt of a DMCA (Digital Millennium Copyright Act) notice. It will also penalize the offender with a “strike”. If the offender receives three strikes, their account and monetization efforts will

By | 2018-07-18T14:21:24+00:00 July 18th, 2018|

What is Influencer Marketing and How Can it Benefit your Brand?

You have probably heard a lot about Influencer Marketing in the last few months. It is a growing trend and a very successful marketing tool that your brand should seriously consider adopting. Influencer Marketing places majority of its focus on digitally influential people in your industry rather than the target market as a whole. It

By | 2018-06-25T20:35:26+00:00 June 25th, 2018|

The Official Launch of the “More Results” Search Button on Mobile Google

Google has officially launched the “more results” search button for mobile devices. It is available for searchers that use the Google application on IOS and on Android devices. The support of the “more results” button for chrome on IOS is yet to unveil. In addition, one of the main features of Google’s new search button

By | 2018-06-12T16:01:30+00:00 June 12th, 2018|

How Social Media Helped Real ‘Spiderman’ Become a French Citizen

There is a new Malian ‘Spiderman’ hero in town. Mamoudou Gassama, a 22 year old Malian man saved a hanging child from a building in Paris, France. On Saturday May 26th, 2018 a video went viral on social media of a young man climbing up through balconies to save a child that was dangling over

By | 2018-05-29T19:27:26+00:00 May 29th, 2018|

5 Simple Tips on How to Set Up Your Online Store for Success

Thinking of starting an online business? The process has been made easy by user-friendly web platforms, such as Magento and Shopify. The real challenge is sustaining quality leads and traffic on your website, and then getting them to buy your products or services. How do big companies like Amazon and Chapters sustain themselves by getting

By | 2018-05-23T14:57:20+00:00 May 23rd, 2018|

SEO 2018 Update: Google Using Mobile-First Indexing | How Does This Affect Your SEO Rankings?

Let’s take a trip down memory lane to November 4th 2016 when this article got published on the ‘Google Webmaster Central Blog’. On that day, Google announced it would change the indexing and ranking of websites to better help mobile users find what they are looking for when conducting a Google search. Google took this

By | 2018-05-16T20:19:44+00:00 May 16th, 2018|