You have decided to start using digital marketing as a way to grow your business. But, looking at all the different platforms, strategies, and campaign types that fall under digital marketing: SEO, email marketing, PPC advertising, social media marketing, content marketing to name a few…something is just not right. You are unsure of where to
There’s no shortage of digital platforms for marketers to advertise on. So much so that businesses are having a difficult time deciding on which platforms are best suited for their business and marketing goals. Spotify is one of those platforms that marketers are still on the fence about including in their internet marketing strategy. The
A comprehensive digital marketing strategy is a critical element of any business plan, providing organizations with the means to attract new leads and customers. Without it, a company’s growth may slow or even come to a halt. This may result in very few leads inquiring about your business and very few existing customers knowing about
Tis the season to be jolly! With Christmas and Boxing Day being less than a week away and New Years following the week after, it is important not to lose sight of your annual goals. Does your business have a holiday marketing plan or strategy? If not, it is not too late to develop your
The Purpose of a Facebook business page is to help people find your business and learn about what your business can offer. It’s a place where you can interact with your customers and where people can reach out to chat and ask questions. You can use your Business page to develop your digital storefront and
What is Influencer Marketing? Is it a new form of marketing? Does it have anything to do with sales and brand management? Influencer Marketing is an important, and established form, of internet marketing. It is a topic that has been widely discussed by the most authoritative reporting channels in the industry, including searchenginejournal.com and searchengineland.com.
It was bound to happen! Instagram, Pinterest, WhatsApp, Facebook and Snapchat already had this feature on its platform. It would only make sense for LinkedIn, the largest social media platform for B2B users, to join the club. Just a little over a month ago, LinkedIn announced its latest feature – LinkedIn Stories. The feature can
Neil Patel once said that social media is the fastest growing trend in the history of the world. Rightly so. The demand for social media marketing and social media agency services during the CoVID-19 has grown exponentially. The demand for social media marketing and social media agencies is only expected to grow in the next
It has been a rough year so far for small businesses. The shutdowns have decimated shopping and income levels. Not only that, but it is tough for a brick-and-mortar business to establish an online presence within such a limited time frame. To ensure their businesses' survival, many owners and operators are creating a more massive
Internet marketing has been around for decades. However, the tools and techniques internet marketers use changes every few months to a year, depending on the third-party service that supplies these tools and techniques. Internet marketing is a fast-paced environment where new digital marketing tools flood the market regularly, and the market has no choice but
