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Advertising on Spotify: What Brands Need to Know | Tips from a Digital Marketing Agency

As today’s listeners move away from physical recording in favour of online music libraries, the need for music streaming services becomes increasingly bigger. While most services offer varied amount of songs, features, and quirks, only a select few have what it takes to join the list of the best. The best music streaming service on

By |2019-01-08T17:17:06+00:00January 8th, 2019|

Google Using Mobile-First Indexing in over Half the Pages Shown in Search

On December 19, 2018, Google announced that over half of the pages shown in search results worldwide are powered by mobile-first indexing. That means that it is more likely that the pages you visit from a Google search query are based on how Google crawled and indexed content on the mobile version of that page.

By |2019-01-03T10:14:14+00:00January 3rd, 2019|

3 Proven Ways to Stop Influencer Fraud | Internet Marketing Toronto

I work part time as a teacher librarian/tech resource in an elementary school with approximately 520 students in the Simcoe County. It is a role that I am thrilled to be filling because it allows me to combine my two passions – digital media and teaching. Moreover, it equips me with the power to make

By |2018-12-12T12:43:48+00:00December 12th, 2018|

Gain Credibility on Social Media | Verify Your Facebook Page | Social Media Marketing Tips

With all the talk about fake news and questionable news sources on Facebook, it is no wonder that consumers are becoming wary of the sources of their information. Realizing that information is very easy to forge, duplicate and distribute, consumers are more adamant than ever to get their information from “real” and “credible” sources. Specifically,

By |2018-11-27T13:26:24+00:00November 27th, 2018|

3 Best Tools for Monitoring Your Online Reputation in 2019 | iRISEmedia

The importance of setting up alerts for your business in today’s competitive and digital world cannot be overlooked any longer. The internet is a challenging as well as scary feat to comb through for specific people and content. A savvy alert system will come into good use as it will filter the entire World Wide

By |2018-11-21T12:04:15+00:00November 21st, 2018|

How Reviews Impact Google’s Ranking | Online Reputation Management Agency Toronto

Review websites (e.g., Google, Yelp) can be your best friend and your worst enemy all at the same time. Just about every consumer nowadays has a platform to voice their opinions about your business and products or services. Online reviews written on authoritative websites, such as Google and Facebook, play an important role in digital

By |2018-11-14T16:14:45+00:00November 14th, 2018|

Google Click-to-Message Ads | How to Use Them Effectively | Internet Marketing

Published on: November 7, 2018 According to a recent Google survey, 65% of consumers are interested in a messaging service that allows them to connect with businesses to get information about their product or service or to schedule an appointment. Why wouldn’t they? They are already searching for businesses on their mobile devices. Why not

By |2018-11-07T15:44:34+00:00November 7th, 2018|

Focus on a Mobile Responsive Website Before Developing an App for your Business | Digital Marketing Toronto

Try this: Close your eyes. Dig deep into your memory, especially the last month or so. Ask yourself: how many apps have I downloaded onto my smart phone or tablet this month? If you answered one or more, then you are part of the minority. Everyone is talking about apps. Internet marketing companies are always

By |2018-10-29T16:45:03+00:00October 24th, 2018|

3 Outdated SEO Tactics to Stop Immediately | Digital Marketing 2018

Many people believe that once we are set in our ways, it is unlikely that we can break our old habits. Fortunately this assumption is wrong and human progress is not impossible to achieve. We would like you to keep this philosophy statement in mind as you read this article. When it comes to SEO,

By |2018-10-17T11:40:29+00:00October 17th, 2018|

How to Remove False PissedConsumer.com Reviews | Online Reputation Management

PissedConsumer.com is a consumer advocacy website. It is a platform for disgruntled consumers to share their unpleasant experiences (e.g., reviews, thoughts and opinions) with products and services. The website boasts more than 25 million reviews about 50,000 plus companies spanning over 100 industries. It is a fairly strong website [PR4], so if someone does publish

By |2018-10-09T10:25:19+00:00October 9th, 2018|