Latest research shows that 3.5 billion searches are being made on Google every single day. According to HubSpot, 81% of consumers conduct online research before making a big purchase. Search engines like Google have therefore become the primary touch point between your business and potential customers. The websites displayed on the first search engine results page (SERP) generate 95% of the organic clicks. This makes the first SERP the most desired place to be found on the internet.
This means that you are not the only one who wants to show up on the first search engine results page. On top of that, the number of websites that can be displayed on the first search engine results page is limited. Basically, your business is competing with other businesses offering the same product or services you do. A well thought-out SEO strategy tackles this problem and makes your website rank first on Google.
You are in good hands at iRISEmedia. Using research, we come up with the most relevant and most popular keywords related to your product or service. When your target audience searches the web using those keywords, Google will match their search query to the keywords on your website. Apart from keyword research, we do on-page and off-page optimization for your website. These measures make your website rank on the first search engine results page of Google.
SEO changes constantly. One of the latest changes is the increase in voice search due to the popularity of voice activated assistants (i.e. Amazon’s Alexa). Our SEO team constantly stays up to date with the latest changes in SEO guaranteeing a successful SEO strategy for your business.