With over 284 million active users and 500 million Tweets sent per day, Twitter has become one of the top and most powerful social media channels thanks to mobile usage. 80% of active Twitter users are accessing the social media channel through mobile devices. Brands that are successful on Twitter are sharing more engaging content to connect with their followers, spending more time on Twitter and are engaging their followers by using a more effective content strategy.
1. Tweet 1-6 Times per Day
Successful brands tweet at least once a day on Twitter. Furthermore, 82% of brands are tweeting 1-6 times per day according to Simply Measured Q4 2014 ‘Twitter Benchmark Report’.
2. Use @Reply to Interact with Individual Users
Brands that have a social media presence are determined to engage their target audiences. @Replies accounted for 68% of brand tweets – a great percentage of tweets that are sent to individual users. Retweets is the second most popular tweet type. Moreover, 48% of brands replied to at least one tweet per day.
3. Focus on Visual Content
The report shows that brands are engaging and interacting with their followers on Twitter through visual content. According to the report, tweets that contain photos account for over 55% of sent tweets and receive 57% of all engagement. Link tweets and text tweets accounted for 31% and 10% of sent tweets, respectively.
Tweets with hashtags drive more engagement than tweets without them. The number of tweets that included hashtags increased by 58% compared to the Q4 2013 report. This shows that businesses are now more educated about social media marketing and they are utilizing Twitter best practices to drive engagement while focusing on well-targeted content and one-to-one communication.
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