With the launch of the Google Authorship Program, hundreds of authors and industry influencers have linked their content to their Google profile. Authorship helps not only to get more followers on your Google+ profile but also establishes you as an authority on a topic. Consequently, it helps your material rise in Google search results. By connecting your Google+ profile to your company’s website or a blog, you give Google a signal that the website can be trusted and, therefore, gets higher SEO results.
How Google Authorship Can Improve Your Company’s SEO Results
Google Authorship is beneficial for SEO in various ways. First of all, it helps you to stand out in the search results with rich-snippets. Because rich-snippets are more visually appealing to users; they receive higher click through rates.
Secondly, Google wants to rank original content higher than plagiarized or cited content. This means that if you claim your content, Google will know who the author is and give the content associated with this verified online profile higher search rankings. By continuously writing original and high-quality content on the website while targeting specific subject or topic, you will deepen your association with your area of expertise. It is important to make sure that your content is engaging and received likes, shares and comments. Finally, Google Authorship helps to index your content on Google faster.
As Eric Schmidt pointed out: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Even though Google reduced the amount of rich snippets displayed in search in 2013, it will potentially lead to greater SEO results, if you work on building your authority and reputation as a writer.
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