I know it’s tempting. You see ads selling 500 “likes” for $25, and think why not try it for your social media marketing effects? It seems like it would build on your already existing likes an give you the numbers you never thought would otherwise be possible. But what is buying Facebook likes really doing for you? Marketing is the process of getting your business in front of your target audience. The target market piece is very important, as your message will be lost on the wrong audience. You want to be in front of an audience that cares and not in front of an audience that is inactive.
4 Reasons Why You Shouldn’t Buy “Likes”
Purchased fans will never convert into customers: They are for numbers only and many are in foreign countries or are simply fake accounts. Since the main purpose of having a Facebook page for your brand is to attain and maintain relationships with customers and prospects, you are defeating the purpose of having a Facebook account in the first place.
Buying likes violates Facebook’s policies: If you suspiciously get too many likes too quickly without posting things on the wall or investing in Facebook ads, Facebook has spam detection tools to detect fishy activity and will disable or deactivate your page.
Invest in Facebook ads: Why should you pay to advertise on Facebook? Because it’s extremely effective. Facebook offers amazing targeting capabilities to ensure you’re getting the most out of your advertising budget. Their cheap, affordable, and well worth every penny.
It can alienate your real fans: Let’s say that the unthinkable happens and the bought Likes are engaging with your posts on your Facebook Page. This will be good for your overall rank, but not with the Likes that actually matter to your business. It will create a red herring in your Facebook Insights.
iRISEmedia.com is a web design, social media marketing, and search engine marketing (SEM) firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.