Is Your Website Optimized For Mobile?  April 21 Is The Deadline To Get It Done

Google is testing a new approach that will help improve its search results and provide a better web experience for mobile users. The search engine will be more likely to reward websites that have a mobile-friendly interface and penalize those sites that provide inconvenience or problems for mobile visitors. Webmasters who don’t have a mobile-friendly site will receive a fair warning from Google to fix the mobile websites and make their sites more accessible for mobile users. Those sites that pass a mobile-friendly site criteria, will receive a “mobile-friendly” tag next to their sites:

google mobile friendly sites

Mobile – Top SEO Strategy You Should Focus in 2015

Making your website mobile-friendly should be a top priority in your SEO strategy in 2015. Nowadays, more and more people are browsing the web on their smartphones. Mobile website traffic continues to grow and accounts for over one third of the total traffic. Websites that are easy to browse, read and navigate on smartphones will be rewarded by Google. According to Google’s Webmaster Central Blog, mobile-friendly criteria will be used as a ranking signal together with a special “mobile-friendly” label. There are organizations that have already gone overboard to make their website more user-friendly for the smartphone users. These sites will be more likely to get a search engine ranking boost.

Google provides a special tool to check if your website is mobile-friendly:
google mobile friendly sites 2

How to Improve Your Mobile Website

If your website does not pass the Google Mobile-Friendly test, it is time to make your website mobile friendly. First, identify the most important areas of your business for customers to see on the website and add calls-to-action. If it is too tedious to find a checkout page or view a product image, customers might lose their patience and leave the site. Another important aspect is to simplify the navigation and the user experience. People don’t like to zoom in or scroll horizontal through your website. Next, make sure that you show only relevant links on the mobile version of your site. This will streamline the design and create an easy to use interface. Ensure that you provide the best user experience possible for both desktop and mobile users.

About iRISEmedia is a Toronto digital media agency and SEO company, specializing in search engine optimization and internet marketing. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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