There seems to be an enormous amount of businesses that remain ignorant to the ways of digital marketing. Businesses must adapt to the constant growth of social media or they will get left behind. Have you heard of the saying “If it ain’t broke don’t fix it”? This remains to be the mindset of many business owners in regards to their marketing strategies. What they fail to realize is the following incredible statistic.
According to google, Facebook at the start of 2015 had over 1.44 Billion monthly active users. To understand how insane this number is, the number of people in the world as of 2015 is 7.32 Billion. That means on a monthly basis the number of active users in one social media platform is 19.7% of the total population on earth.
No matter who you are, these numbers should impress you. If not, well this article is still for you. The golden question is how to attract the attention of even a small percentage of this large user base. The potential for obtaining new clientele is huge and below I am going to give you a few ways to realize this potential.
First secret, something that is seen to be ethical and supportive will always trump and attract the attention of clients. Posting your own content as free samples and answering questions are organic ways to market your brand and image effectively. Offering deals and promotions through your social media profile will also garner attention. Participating in charities and trending activities in Toronto, and the GTA is a significant tool that can be used as a strategy even on the lowest of budgets.
Second secret, feed off the popularity of other pages to get your profile noticed. To find the right profiles figure out whom your target market is. A great link for this. Once you figure out your target market, doing research on semi-famous profiles on platforms such as Instagram, Facebook, Twitter and LinkedIn, can be beneficial by offering them sponsorship to market your product and profile through their following. After this is accomplished continue generating material to your target market through your profile and you will become relevant and have immense popularity that can be used to get new clientele. All publicity through social media marketing is good for a business; if it’s positive publicity even better.
Understand that the key to going viral is being seen. The more your company profile is viewed the more people will notice. Using Social Media Marketing to your benefit can blow away your competition. Implementing the above will garner more interaction with your potential clients as well as create a reason for your customers to stay loyal to your company. Social media in the GTA is growing substantially and now is the time to act. Don’t be intimidated. The fight is worth it.
iRISEmedia.com is a Toronto digital media agency providing Social Media Marketing, SEO, PPC and online branding services in Toronto, Ontario, the GTA and throughout Canada as well as globally.