2015 was the year of video marketing. According to SocialBakers, there were more videos uploaded to Facebook than there were uploaded to YouTube. Facebook users also saw more engagement on the videos uploaded directly on Facebook. One of the advantages of Facebook Videos is that your videos will play automatically in users’ News Feeds. Moreover, Facebook allows users to track video analytics including view counts and video reach. In this article, you will discover our top tips for sharing videos on Facebook to boost social media marketing.

1. Share Good Content

Facebook shared a few social media marketing tips for creating high quality rich video content:

  • Focus on quality from the first frame – Since videos auto-play silently in Feed, you should lead with engaging imagery that will catch a potential user’s attention.
  • Premiere exclusive video content – Post exclusive video content to your Page to reward them with something that they can’t get on other social media sites or blogs.
  • Provide context – Set context by pulling out a key quote or moment from the video as the text component of your post. This will help set expectations for the experience ahead.

Make sure the content you upload on Facebook is entertaining, educational, informative, or inspiring. You can post a quick tip or how-to’s to help your audience. Make your videos easy to watch by adding background music and captions to the video.

 2. Add a Featured Video

Having a short intro video or one of your top performing videos set up as a Featured Video on Facebook is going to highlight your best content. Be strategic and creative with Featured Video since it will be prominently shown on the page.

facebook featured video

3. Add a Call to Action

If you haven’t implemented a Call to Action button then unfortunately you’re not utilizing all the benefits Facebook has to offer to social media marketers. The Call to Action button is placed to get consumers from seeing your ad on their timelines to actually visit your website and make a purchase or sign up. Adding a Call to Action button on your Facebook video is going to help make video marketing more effective. The available Call to Action buttons for your video posts are as follows:

  1. Shop Now
  2. Book Now
  3. Learn More
  4. Sign Up
  5. Download
  6. Watch More

call to action video

4. Promote Your Best Videos

As Facebook’s organic reach continues to decline and is expected to drop even further, a little bit of a boost can help your video posts reach more users. Also note that Facebook advertising provides a very robust platform to target your potential customers by their geo location, interests, advanced connections and more.

macy s sponsored video

5. Keep Organized

Keeping your videos in organized playlists will help followers find the content they are looking for when they visit your Facebook page. You can also schedule videos so they are shown on specific times, as well as add an expiration date so Facebook will hide them when they’re not valid anymore.

facebook video playlists

6. Go Beyond Social Media Marketing: Share on Your Blog

Probably the most effective way to make your videos on Facebook more successful is to embed your videos on your blog. If you want people who might not be on Facebook to watch your social media content, you can always embed it on your website.

facebook embed


About iRISEmedia

iRISEmedia.com is a Toronto digital marketing and social media marketing agency, specializing in web design, SEO, social media marketing, digital PR and more. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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