Internet Marketing is a stronghold for unscrupulous business people who claim to be SEO experts. If you are one of those unlucky ones to interact with them, it can set you back a couple of months and even years. There are many signs that an internet marketer should watch out for when selecting a provider:
1. Focusing on One Marketing Strategy
Each and every year, Google changes its search algorithm 500-600 times. While many of the changes are miniscule, Google occasionally rolls out a major algorithm update, such as Google Panda, Google Penguin, Google Hummingbird, that affects your rankings in significant ways. Placing too many eggs in one basket often always leads to failure when the basket changes the rules of the game. A good SEO service provider knows to always measure results and adjust their efforts. And this means placing resources in a variety of channels; not just SEO.
2. Lacks Direction
Effective SEO providers know that planning and forecasting is important to any successful campaign. All campaigns should begin with a thorough analysis of the client’s product(s), advantages, customers, market, and opportunities. There is no silver bullet and there are no shortcuts. Outreach efforts should not focus on fooling search engines. If you want immediate results, it’s best to invest in paid advertising – either with Google or Facebook.
3. Poor Quality Work
There ought to be a spark, a gut feel that you can work well with the company and trust their staff. At the same time, it’s important to check how they do their SEO and do reference checks. Learn the analytics and strategies they use, the reports they offer, and more. This will help you determine their actual quality and if they’re a good fit for your business. Companies that aren’t transparent in their practices are bad news.
iRISEmedia is a reputable and experienced internet marketing company that has helped many clients increase their business through hard work and planning. Follow our blog for more alerts on internet marketing scams.