tired employee after a lot of writingWe are an SEO company in Toronto and we are presenting this article on seven important rules for an SEO (Search Engine Optimization) Company. Each article will focus on one important SEO rule. This is the third article in a series of 7. For more information on this topic please refer to the article in SEO News.

SEO Content Writing is King

iRISEmedia and any other SEO company in Toronto would agree that quality content is key to a successful SEO (Search Engine Optimization) campaign.

Content should always be written for the end user, not for the search engines.” The bottom line is that it is the end user who buys your products or services. SEO content writing is very valuable because it literally speaks volumes about you, your staff and your company. SEO content writing is a an excellent marketing tool because it allows a company to talk about themselves openly throughout the entire internet market themselves openly about the products or services your company offers, what’s makes your company unique and why it’s best to buy from you. A good SEO company can convey this in a three hundred word, no nonsense article. What is also important is diversifying your SEO content writing. Submit your articles to article directories, link your site to website directories, post comments on blogs and forums with a link back to the article on your website. This is a very efficient way of spreading your company name and SEO content writing circulated into the World Wide Web. Naturally, you are gaining the benefit of having your content spread virally through the Web and you are also obtaining valuable credibility with Google for SEO purposes.

Any SEO company in Toronto will tell you that when it comes to SEO content writing, be creative! The SEO content writing an SEO company writes for their clients should be an original body of work. Unfortunately there are SEO companies that will plagiarize the articles they write for their clients. It is important to note that Google has ways to detect this and an SEO company is taking a great risk in using plagiarized material for website content. Getting caught means possible sanctions from Google.

So let’s re-cap:

  1. Content is crucial for an SEO campaign.
  2. The content should be relevant, well written and original.
  3. If using any material from another website make sure to source it in the body of the content.
  4. Submit content articles to article directories and comment on blogs and forums referring back to the content.
  5. Do not plagiarize or risk being penalized by Google.
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