People barely go beyond the third search engine result page when they are searching for information on Google. According to a recent survey, websites ranked in the top ten of a Google search result page obtain as much as 91.5% of the search traffic for a keyword or term. Then 4.8% for page 2, 1.1% for page 3. This is why almost all of companies that own their own website are keen about being first on Google.
The bottom line is that there are dozens of websites similar to yours and it is highly competitive to be first on Google. What this report demonstrates is that the higher a website ranks on Google, the more web traffic the website will receive. For example, the first position on any Google search result page always gains more web traffic than the second one on the same page. You may think that a website with the first position on a second page can receive more traffic than one ranked last on the first page, but this line of reasoning is completely wrong according to this report. Regardless of which page a website is on, the higher rank it is on, the more web traffic it gets.
It is clear what you have to do in order to start increasing traffic to your website. Optimize your website to get higher search rankings. This is why search engine optimization is crucial for your business nowadays.
iRISEmedia is an online marketing agency offering various services from search engine optimization to web design. We serve companies in Toronto, the GTA and all the other areas across Canada.