Link baiting is a popular content marketing strategy that is strategically created to get other content producers to link to it. The purpose is to increase the number of inbound links to your content and to generate traffic arriving to the website, thereby improving its performance in search engine results.

Blogs are the most frequently link baited part of a website, mostly because they can touch on a number of topics. Link baiting is a good way to begin a mini marketing campaign and here are some ways you can do that.


1. Lists

Nothing gets more traffic, shares, and bookmarks like a resource article written in a list format. The reason these generate such interest is they are a one-stop shop for information that people want to know. And the longer the list, the better. Content is King!

2. Infographics

What makes infographics well-liked is the fact that they can make even the most boring information interesting with a professional, attractive graphic design. They can make the most complex information easier to consume by presenting it in easy to read graphs and short statistics.

3. Become a Devil’s Advocate

This isn’t the same thing as having an argument or saying something controversial. It is about taking a position that might seem different, or against the grain, or plain ridiculous. Readers like content writers who go against the grain, whether they agree with them or not.

4. Quizzes

Quizzes, surveys and tests have long a favorite of web content readers and if you’re smart about the way you design them they can be very effective. Keep in mind that people are usually impatient and pressed for time, so the less questions you ask the better.

5. Exposé

It may seem farfetched, but the strategy does work. When you expose something juicy, you can create a real buzz around your blog and become part of the news itself. I’m sure there are a few content writers out there that would identify their ‘big break’ as exposé blogging when they exposed one person or another of doing or saying something that showed them for what they’re worth.

About iRISEmedia is a web design, social media marketing, search engine marketing, and online reputation management firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.

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