We hope you have had the opportunity to read the first article of our series on alternate forms of advertising in Toronto and the GTA. To bring you up to speed the days when the only forms of advertising were radio, T.V., print or word of mouth are over. At iRISEmedia.com we believe alternate forms of advertising are “in” and they are here to stay.

With the world revolving around the internet it was only a matter of time before alternate forms of advertising would be the catalyst of on-line advertising.

“Fact: Google is the new Yellow Pages.” (Source:HubspotStateof Inbound Marketing Report 2011)

“57% of internet users search the web every day.” (Source: Marketshare.hitslink.com)

Search Engine Optimization (SEO) is an Alternate Form of Advertising

Search Engine Optimization (SEO) is an alternate form of advertising. When you view a Google page, Search Engine Optimization is below Paid Per Click (PPC) the highlighted area.  Another term we use for Search Engine Optimization is organic. There is no cost to be on page 1 however it isn’t as easy to get there as it is for PPC.

“70% of the links search users click on are organic – not paid.” (Source: MarketingSherpa)

“46% of daily searches are for info on products or services.” (Source: SRI)

FACT: Ranking high on search engines is no longer optional, it’s critical.” (Source: HubSpot)

“75% of users never scroll past the first page of search results.” (Source: Marketshare.hitslink.com)

iRISEmedia.com is an online advertising company that focuses on the most powerful alternate forms of advertising being used in the world today. The good news is that these alternate forms of advertising are not only more effective than traditional advertising, they are also remarkably less expensive.


Whether you are located in Toronto, Ontario and the GTA or anywhere in Canada we invite you to contact us at info@irisemedia.com or 1.888.750.4344 for a free website and online advertising analysis.

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